Latest SEO Articles

Employee Spotlight | Alexander Elkin

By Krystin Pipkin / March 27, 2020

Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to…

Do Follow Links for Content Creators: What to Look For

By John Matsen / March 26, 2020

Link building is an important skill in SEO. When reputable websites send links back to your website, it signals to Google that your brand or…

Google My Business Impacted by COVID-19

By Kristine Pratt / March 25, 2020

Google announced limited functionality of Google My Business profiles because of the COVID-19 pandemic. With so much uncertainty surrounding business and the economy, it’s an…

Where Did Your Ads Go? What to Do When Your Google Ads Aren’t Showing Up

By Jake Baadsgaard / March 24, 2020

After hours, days or even weeks of hard work, your Google Ads campaigns are finally live. You’ve picked your keywords, written out your ads, chosen…

Key Metrics To Track To Determine If Your Website Is Successful

By Stew Sucher / March 19, 2020

The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show…

Optimizing SEO and Your Business During COVID-19

By aprice / March 13, 2020

As COVID-19 is a continuing threat, we acknowledge that this is an uncertain time in the world for people and their businesses. The pandemic, and…

4 Ways to Improve the Performance of Your Online Forms

By Jake Baadsgaard / March 10, 2020

If the goal of your marketing is to produce new lead, you probably want one of two things when someone clicks on one of your…

Common Website Header Requests and Why You Should Avoid Them

By Julianna Crown / February 27, 2020

As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or…

Websites With Ranking Snippets Are Only Featured on Page One

By Mike Marsh / February 25, 2020

When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the top…

How to Grow Your Brand with the Help of Your Fans: A Lesson from BTS

By Krystin Pipkin / February 21, 2020

In the world of music, today is a huge day. South Korean group BTS released it’s already record-breaking new album Map of the Soul: 7.…

Why Automation Is a Must for Modern SEO

By Beth Yap / February 20, 2020

Small businesses are often more agile than large corporations, especially when adopting new technologies. Marketing Automation is a technology transforming how businesses operate, particularly in…

How To Tell If Google Is Updating Its Algorithm

By Colton Miller / February 18, 2020

As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut…

What is BoostCares?

By Kristine Pratt / February 14, 2020

BoostCares is Boostability’s internal program that helps give back to our community. It’s very important to us as a company that we are involved in…

What is BERT—Do I Need to Change My SEO Strategy?

By Mike Marsh / February 13, 2020

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and…

How to Rebrand Your B2B Company Without Losing Hard-Earned Rankings

By Natasha Lane / February 11, 2020

Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or…

Google Algorithm Updates Mean You Always Need to be on Your SEO Game

By Kristine Pratt / February 10, 2020

Did you know that Google updates its algorithm constantly? Sometimes a dozen times a day, or hundreds of times in a year. These updates are…

Silicon Slopes Tech Summit: The Marketing Team’s Take

By John Matsen / February 7, 2020

Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes…

Boostability at Silicon Slopes Tech Summit 2020: The General Session Summaries

By Madeline Thatcher / February 6, 2020

Boostability attended the event as a bronze sponsor. Here’s the top-level highlights from the general sessions. A big public thank you to our sponsor @Boostability!…

Creating Communities and Fostering Connection: Mark Zuckerberg at the 2020 Silicon Slopes Tech Summit

By Madeline Thatcher / February 4, 2020

As Mark Zuckerberg finished his highly-anticipated keynote address at the 2020 Silicon Slopes Tech Summit in Salt Lake City, Utah, I was reminded of a…

7 Types of Videos to Enhance Your Landing Pages

By Victor Blasco / February 4, 2020

There’s one undeniable fact that any first-rate marketer can’t afford to miss in 2020: Video content is a must-have for every marketing campaign. And I…