Posts by Beth Yap
The Importance of Technical SEO
The conversation around Search Engine Optimization (SEO) is always evolving. Years ago, debates might have questioned the priority of technical SEO against content creation or user satisfaction. Today, however, technical SEO is widely understood as a critical and non-negotiable foundation for any successful online presence. It’s the unseen engine that powers your website, ensuring your…
Read MoreSetting Your Google Maps Radius
A Google Maps radius can show customers which areas your business services. Set one up today by following the steps in this article!
Read MoreBridging the Divide: 4 Essential Strategies for Marketing to Millennials, Gen Z, and Gen Alpha
Younger generations claim a large share of purchasing power that can be valuable to businesses. Learn how to market to millennials & young people using 4 simple strategies!
Read MoreThe Business of International SEO Ranking and How to Do It
One of the most significant benefits of a robust online presence is its power to dramatically expand your reach, connecting your products and services with a global audience. This is especially true for internet-based businesses offering non-physical services like digital marketing, graphic design, consulting, and more. The ability to attract customers from a neighboring country…
Read MoreTop 10 Best AI Tools to Optimize Search
Forget the old search playbook. The era of AI-driven discovery is here, fundamentally reshaping how customers find your business online. Google’s AI Overviews and disruptive platforms like Perplexity demand more than just rankings; they require true AI Search Optimization (AISO) – strategies ensuring your content is understood, trusted, and cited by Artificial Intelligence (AI) itself.…
Read MoreCan Google Detect AI Content: Tips to Avoid Penalization
The rise of AI begs the question: can Google detect AI content? Learn what Google has to say and 5 tips to avoid penalization.
Read MoreHow to Target the Correct Country in Search Console
Google’s mission is simple: to deliver the most relevant content to users based on their intent, behavior, and location. That last part—location—plays a massive role in search visibility. If your website isn’t optimized for the right geographic audience, your content could be shown to the wrong users, lowering your rankings and conversions. Whether you run…
Read More11 Best AI SEO Search Engines To Use
Find relevant and accurate information through the best AI search engines. Learn about AI search engines and 11 of the best to use here!
Read MoreHow to Remove My Name and Information from Google Search and YouTube for Free?
This post was originally published November 2, 2017, updated on April 4, 2025. Maintaining a reputable image on Google is imperative for business success, whether you run a one-person show or work as part of a larger organization. However, while you’re able to control what you post about yourself, you can’t always keep others in…
Read More5 Winning SEO Strategies to Win More Contracts for Your Construction Business
Today’s construction clients begin their search online. For contractors, mastering construction SEO is no longer a luxury, but a necessity. Ensure your projects are visible to the right audience, build trust through authoritative content, and secure a consistent stream of qualified leads. Invest in your digital foundation and build a stronger business. Read more to…
Read More