Latest Articles

Top 15 Most-Searched Horror Movies of 2024

By Beth Yap / October 17, 2024

Halloween is just around the corner, and the search for the perfect spooky movie marathon is ON! At Boostability, we’re experts at tracking what people…

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How to Grow Your Brand with the Help of Your Fans: A Lesson from BTS

By Krystin Pipkin / February 21, 2020

In the world of music, today is a huge day. South Korean group BTS released itโ€™s already record-breaking new album Map of the Soul: 7.…

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Sundance Film Festival theater

Brand Lessons Learned at Sundance Film Festival

By John Matsen / January 31, 2020

For ten days, the rugged mountain terrain of Utah is infused with Dolce and Gabbana. Itโ€™s a striking location for the Hollywood crowd thatโ€™s more…

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BB-8 travels in the desert.

What Businesses Can Learn from the Star Wars Franchise

By John Matsen / December 20, 2019

The Star Wars franchise is one of the largest and most influential in the world. As of 2018, it had an estimated worth of over…

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D23 Expo - Picture of Elsa and R2D2

Marketing Lessons We Can Learn from Disneyโ€™s D23 Convention

By Kristine Pratt / August 30, 2019

For this monthโ€™s Fandom Friday, I was tasked to try and figure out some of Disneyโ€™s marketing secrets. It says right in my bio that…

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small business dream

50th Anniversary of the Moon Landingโ€”Why Itโ€™s Important to Keep Dreaming

By Kristine Pratt / July 19, 2019

From the time I was a little girl, I remember being fascinated with space. In 2nd grade, we studied the planets, the solar system, and…

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3 Job Skills I Gained While Playing Dungeons and Dragons

3 Job Skills I Gained While Playing Dungeons and Dragons

By Thaddaeus Brodrick / October 17, 2016

I have always enjoyed role playing and real time strategy games. As a kid, I played and replayed a number of great role-playing video games.…

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5 WAYS TO AVOID THE DARK SIDE OF SEO

5 Ways To Avoid the Dark Side of SEO

By cmiller / April 5, 2015

When it comes to SEO, there truly is a light side and a dark side. The most common names for these two unique sides of…

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