Colton Miller

Colton has over ten years of experience in SEO strategy and technical optimization, focusing on data‑driven processes that support long‑term organic performance.

How Do iFrames impact Your SEO?

By Colton Miller | May 1, 2025

Remember <iframe> tags? These snippets of HTML code allow you to embed content from one webpage directly into another. Think embedding a YouTube video, a Google Map, or a social media feed onto your site.…

Google, Bing, Yahoo: Their Difference and AI Integrations

By Colton Miller | April 21, 2025

The Core of Search: Understanding the Engines Navigating the vast digital world often begins with a simple search query. While the outcome – a list of relevant links – might seem uniform across platforms, the…

Ecommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)

By Colton Miller | January 31, 2022

In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. It’s predicted that total U.S. retail sales will increase 2.5% year-over-year in…

Conducting an SEO Audit for Beginners

By Colton Miller | August 9, 2021

Due to the ever growing digital market competition, it’s always important to be at the top of your game and know what’s going on around you. SEO is one of the most important and beneficial…

Keeping Up and Tracking Google Algorithm Updates and Trends

By Colton Miller | June 7, 2021

When talking with our partners about some of the struggles they face and how we can better help, one of the biggest topics we’re asked about is just being able to keep up with the…

Black Hat vs. White Hat vs. Gray Hat SEO

By Colton Miller | April 8, 2021

Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a user’s search. Therefore, each company constantly seeks better ways to identify the best answer to any given…

2020 SEO Recap and 2021 Predictions

By Colton Miller | December 22, 2020

Overall 2020 was certainly an interesting, challenging, and unique year. Both in terms of a global pandemic and turbulent search landscape. This year was riddled with a plethora of new social norms as well as…

What You Need To Know About Google’s December 2020 Core Update

By Colton Miller | December 3, 2020

Google announced the morning of December 3rd, that a new core algorithm was going to be released. They’re calling this new update the ‘December 2020 Core Update’ which is in line with the last few…

Why Website Traffic Can Drop, Even When Ranking On the First Page of Google

By Colton Miller | August 3, 2020

When users type a query in a search engine, they are presented with results that include paid ads and organic search results. Organic traffic refers to visitors that come to a website from a search…

What Does a Google Algorithm Update Mean?

By Colton Miller | June 30, 2020

Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way we search. The TYPE of algorithm changes have also varied…

What You Need to Know About the May 2020 Core Algorithm Update

By Colton Miller | May 19, 2020

At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The other algorithm update dropped in January of 2020 and our…

The Best SEO Strategies for Business Verticals During COVID-19

By Colton Miller | May 11, 2020

Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our SMB clients. In a recent webinar, we covered several different verticals and explained basic SEO…

Strategies for Ranking on Yahoo!’s Search Engine

By Colton Miller | April 14, 2020

Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine market. Business Insider reports that back in 2018, Google held more than 90% of the…

Strategies to Help Your Blog Rank on Bing

By Colton Miller | April 9, 2020

When most people think about optimizing their websites to rank higher in searches, Bing SEO is rarely a priority. This is not surprising considering that Google accounts for almost 90% of search engine traffic worldwide.…

How To Tell If Google Is Updating Its Algorithm

By Colton Miller | February 18, 2020

As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut as a search engine, Google has made thousands of updates…

Organic Search 2019 Recap and 2020 Predictions

By Colton Miller | January 16, 2020

In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the…

10 Mistakes You’re Probably Making in Your Link Building Strategy

By Colton Miller | January 9, 2020

Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your website’s authority. The more reputable the website the link comes from,…

What Is the Google Search Console and How To Use It To Boost Your Business

By Colton Miller | December 17, 2019

As a proactive business owner, you often find yourself looking for new tools to improve your company website. Over the years, you’ve probably spent thousands of dollars on software and apps that don’t always give…

What Are Alt and Meta Tags and Why Are They Important for SEO?

By Colton Miller | December 3, 2019

Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI…

The Latest in Google Search News

By Colton Miller | November 12, 2019

Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates its search systems often and unexpectedly. Just when you think…