Ecommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)

In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. It’s predicted that total U.S. retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion and ecommerce sales will grow 16.1%. Ecommerce is a fast-paced and evolving industry with cutthroat competition.…

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Conducting an SEO Audit for Beginners

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Due to the ever growing digital market competition, it’s always important to be at the top of your game and know what’s going on around you. SEO is one of the most important and beneficial factors that can help your business be aware and on top of your competition. However, with all of the different…

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How to Target the Correct Country in Search Console

international targeting in Google Search Console

This article was first published on May 2nd, 2016, and was last updated in July 2021. Google strives to provide the best and most relevant results to its users, which means that search results will vary from country to country. While some informational websites or larger companies may be international, the majority of companies serve…

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Keeping Up and Tracking Google Algorithm Updates and Trends

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When talking with our partners about some of the struggles they face and how we can better help, one of the biggest topics we’re asked about is just being able to keep up with the trends and innovations that come so often in the tech and SEO realm. And admittedly, with frequent algorithm updates, it…

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Google, Bing, Yahoo—What’s the Difference?

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Last Update: April 29, 2021 In the world of search, Google truly is king. Google is a household name, and the word itself has been elevated to verb status, like Slack and Facebook. In the world of SEO, some try to be more generic and use the term “search engines” or mention Google, Bing, and…

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Black Hat vs. White Hat vs. Gray Hat SEO

black hat SEO tools

Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a user’s search. Therefore, each company constantly seeks better ways to identify the best answer to any given query. Answers to queries comes in various forms such as pictures, videos, products, articles, etc. Because of this, websites need…

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How Do iFrames impact Your SEO?

how do iframes impact SEO

iFrames are very useful tools that help you bring pieces of another website onto yours to better enhance it. This works very well in the case of videos, e-commerce features, or perhaps a demonstration of how something works like lines of code from a developer. But that begs the question, since it’s content from another…

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2020 SEO Recap and 2021 Predictions

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Overall 2020 was certainly an interesting, challenging, and unique year. Both in terms of a global pandemic and turbulent search landscape. This year was riddled with a plethora of new social norms as well as new ways to conduct business. This was especially true for small and medium sized companies and websites where entire businesses…

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How to Track Keyword Growth

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Every SEO strategy has several key factors that lead to success in ranking on search engines. One of the most important pieces of that strategy is your keywords.  A keyword best describes the content on your page or blog post and is the search term you want to rank for on a specific page on…

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What You Need To Know About Google’s December 2020 Core Update

Google G

Google announced the morning of December 3rd, that a new core algorithm was going to be released. They’re calling this new update the ‘December 2020 Core Update’ which is in line with the last few public algorithm updates. In the announcement, Google added this update is no different from any other core algorithm update released…

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