desk with computer in Boostability's basement

our story

Once upon a time in a basement not so far away…

Boostability was founded in 2009 on a very simple premise: SEO should be affordable and accessible for everyone, not just big companies with a substantial cash flow.

We’re basically the modern day tech version of Robin Hood. (Just without the tights.)

Read Our Origin Story

corporate timeline

Boostability History

Hover over the years to see our growth.
  • 2020
    • Won Inc 5000 Award for Fastest Growing Company for 5th Time
    • Transitioned entire company to work from home due to COVID-19
    • Search Sessions Program Wins Siinda Digital Innovation Award
  • 2019
    • Celebrated 10 years of success
    • Won SL Tribune Best Places to Work Award
    • LaunchPad platform wins Siinda Digital Innovation Award
    • Moved to a new company HQ in Lehi, Utah
  • 2018
    • Acquired Grow Team in May
    • Acquired Manta in November
    • Expands partner services into Switzerland
  • 2017
    • Expanded European Headquarters in Berlin
    • Re-tooled BoostSite fulfillment flow and production optimizations
  • 2016
    • Began signing European partners
    • Social Product development
    • Additional language fulfillment additions
  • 2015
    • Orem Office Grows To New Location
    • European Headquarters in Berlin Office Opens
    • Inc. 500/5000 #658 on Inc. 5000 Fastest Growing Company
    • Inc. 500/5000 #17 Fastest Growing Company in Utah
    • UtahBusiness: #7 Fastest Growing Company Statewide Utah Valley 360
  • 2014
    • Over $36 Million in Revenue
    • Inc. 500/5000 Placed #254 on the Inc. 500/5000 list of fastest growing companies in America
    • Employee’s Choice Award from Glassdoor
    • Acquired Guest Blog Poster
  • 2013
    • Hired 400th Employee
    • Orem Office Opens
    • Signed first international partner (Australia)
    • Business Q Magazine: #1 Fastest Growing Company
    • UV Entrepreneur Forum: #1 Fastest Growing Company
    • Voted to #1 in UVEF Top 25 Under 5
    • Utah Business Magazine: Elite 8 Emerging Companies
    • Mountain West Capital Network: Emerging Elite
  • 2011
    • Hired 100th Employee
    • Expanded into larger Lehi office
  • 2010
    • Launchpad V.1
    • Released the first version of our proprietary marketing software “LaunchPad”
    • Went to Market
    • New Lehi Office Opens
    • First Partnership Launched
  • 2009
    • Established

people + tech

Technology-enabled, people-powered
That’s just how we do it

Laptop with Boostability's LaunchPad technology on the screen


SEO software that is designed to make tracking your campaign easy and accessible.

Explore our tech
Boostability SEO Fulfillment Expert

SEO Experts

100% in-house fulfillment team and supportive customer manager to help you succeed.

Meet the experts


SEO for Agencies

You share Boostability’s dedication to the success of small businesses and want to use SEO to make it happen.

That sounds like me!


our customers

Who is Boostability? We’ll tell you...

We specialize in small business SEO, and there are some important differences between SMB clients and the bigger guys. Let's give you a quick rundown.

We Do

  • Focus on small businesses
  • Create long-term SEO strategies
  • Strategize personalized campaigns
  • Fulfill orders with an eye towards scalability
small business storefront

We Don’t

  • Offer enterprise-level SEO
  • Do short-term projects
  • Believe one-size fits all
  • Sell by keyword or blog post
enterprise business commercial building

People seem to like us

2020 Best SEO Firms award logo
Boostability wins top B2B companies Utah from Clutch 2019
Boostability wins Top Work Places 2019 from Salt Lake Tribune
Boostability wins SIINDA award for digital marketing and innovation 2019
Boostability Comparably Award Best CEO for Women badge
Boostability wins Comparably Best Work-Life Balance Award badge
Boostability wins Best Company 2019 Salt Lake City
Boostability wins Better Business Bureau A rating badge
Boostability wins top B2B companies Utah from Clutch 2019
Boostability Comparably Award Best CEO for Women badge
Boostability wins Best Company 2019 Salt Lake City
Our Core Values
  • Collaborate, commit, then execute
  • Honestly be honest
  • Be customer fanatics
  • Get next action
  • Be excellent to each other
Gavan Thorpe Boostability Chief Executive Officer

Meet Gavan, our CEO

Every day when we come to work, we have one goal in mind: help our partners and their small business customers succeed online. We believe that SEO should be accessible to everyone. By supporting these businesses, we (and you) are supporting the backbone of economies all around the world.
-Gavan Thorpe, CEO
Meet our leadership


We help more than
small businesses

Since its founding, Boostability has been dedicated to the communities we serve. Each quarter, our employees volunteer time and donate funds to a cause they care about, ranging from youth LGBTQ+ support centers to equine therapy treatment facilities.

See How We Care
Little girl riding horse during Hoofbeats for Healing event
Hoofbeats for Healing, February 2020
Blue wave background

Want to work at Boostability?

Check out our job openings!
Work With Us