Google Analytics 4 (GA4) Terms Guide – Simplified

By Beth Yap | June 20, 2025 |

Google Analytics 4 (GA4) Terms Guide – Simplified Updated for June 2025 This guide helps you understand the key terms so you can get the most out of your data.   📊 Core Concepts: The Building Blocks of GA4 Think of GA4 as a system that tracks everything users do on your website or app.…

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The Business of International SEO Ranking and How to Do It

By Beth Yap | June 12, 2025
Guy in the Snow with a Yellow Coat

One of the most significant benefits of a robust online presence is its power to dramatically expand your reach, connecting your products and services with a global audience. This is especially true for internet-based businesses offering non-physical services like digital marketing, graphic design, consulting, and more. The ability to attract customers from a neighboring country…

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Top 10 Best AI Tools to Optimize Search

By Beth Yap | June 2, 2025 |

Forget the old search playbook. The era of AI-driven discovery is here, fundamentally reshaping how customers find your business online. Google’s AI Overviews and disruptive platforms like Perplexity demand more than just rankings; they require true AI Search Optimization (AISO) – strategies ensuring your content is understood, trusted, and cited by Artificial Intelligence (AI) itself.…

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Learn More: Becoming A Google Analytics Pro

By Laura Holton | January 28, 2018 |
Learn More: Becoming A Google Analytics Pro

Read our Updated Guide on Google Analytics 4 here.   In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up. Since then, ever more website owners have started using Google Analytics to gather valuable information about their visitors. The best…

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