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Google Year in Search: Top Searches for America and Germany
The Google Year in Search feature allows you to browse popular search topics from selected window of time. We’ve already covered the 2019 creme of the crop for digital marketing and SEO (read it here), but decided to close out the year with one more post. Boostability’s the world-wide leader in white label SEO services,…
Read MoreGoogle Year in Search: Digital Marketing & SEO
As the year wraps up, we’re busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostability—we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year, too. Global ad spending is predicted to hit over $330…
Read MoreWhat Businesses Can Learn from the Star Wars Franchise
The Star Wars franchise is one of the largest and most influential in the world. As of 2018, it had an estimated worth of over $65 billion and that number will only grow in the coming years. Disney has invested a lot into growing the franchise since they bought it in 2012 for $4.05 billion,…
Read MoreWhat Is the Google Search Console and How To Use It To Boost Your Business
As a proactive business owner, you often find yourself looking for new tools to improve your company website. Over the years, you’ve probably spent thousands of dollars on software and apps that don’t always give you the return on investment you need. You might also feel wary of any app that promises no-cost services. Still,…
Read MoreEmployee Spotlight | Katie McKinlay
Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Katie McKinlay, First of Her Name, Leader of Orientations, Mother of Recruitment With red hair to rival Ariel herself, Katie McKinlay has been a friendly face…
Read MoreHow Reputation Management Keeps Small Businesses Ahead of the Competition
The age-old adage of “Good things come in small packages” can seem incredibly trite to the average small business. The term itself seems to suggest a lack of something. To be fair, having a smaller budget, less available time, or a bare-bones staff (or a combination, or all three) can seem hurdles too high to…
Read More11 Things Every Web Designer Needs to Know About People
I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no further introduction, here are my takeaways. #4 –…
Read MoreGoogle My Business Posts: Are They Valuable to Searchers?
It goes without saying that few platforms have the impact on business discoverability that Google does. From Google Maps results to organic search traffic, the success of countless companies hinges on the customers that come from the Google ecosystem. Google My Business Posts enable businesses to share dynamic content like upcoming events, GIFs, and videos.…
Read MoreWhat Are Alt and Meta Tags and Why Are They Important for SEO?
Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI algorithms. These changes keep marketers on their feet. They also prompt business owners to work with marketing agencies that keep…
Read MoreWhy Should Digital Marketing Agencies Offer SEO in Their Product Lineups?
With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Understandably, not every agency is comfortable selling SEO. After all, online content creation is a…
Read MoreMobile First Index: One Year Later
The World Wide Web revolutionized the way people shop, consume media and interact with friends and loved ones. As cell phones became smartphones, users could access data from anywhere at any time with just a few taps. No longer were people tied to a desk and stuck in front of a monitor. They were free…
Read MoreWhat is Boutique SEO and How Does it Differ From Full-Service SEO?
When it comes to business, there’s a general feeling that bigger is better. This makes the appeal of a full service SEO partner an obvious one. Owners of businesses large and small often prefer to work with companies trusted to manage household names. This speaks to the expertise of the company and the strength of…
Read MoreGive My Regards to Broadway… and Yext Onward19, too!
The iconic Theater District in the center of midtown Manhattan, New York City was the perfect backdrop for Yext’s annual tech conference called Onward. Like the neighborhood in which it was held, the conference was vibrant, fast paced, and crackling with excitement. As the Partner Marketing Manager for Boostability, my job at Yext Onward19 was…
Read MoreHow Amazon Is Changing the Search Engine Game
Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When they make changes in the market, many other businesses feel that shift. Competitors think of them as monopolies and loyal customers as top-notch service providers. If asked to name their…
Read MoreBoostCares at Hoofbeats to Healing
Hoofbeats for Healing is a Utah-based nonprofit specializing in therapeutic horseback riding. In November of 2019, Boostability donated funds and volunteer hours as part of the BoostCares program to this unique charity opportunity. What is Hoofbeats to Healing? The Hoofbeats to Healing method uses neurological research that shows repetitious movement like horseback riding can…
Read MoreTreat Yo Self: Boostability’s Best Black Friday Articles
It’s one of the biggest marketing and shopping days of the year. It can also be one of the worst for small business owners and employees. Black Friday is one heck of a beast, especially for small businesses. But we’ve got your back. Over the years, Boostability has written about all sorts of Black Friday-related…
Read MoreThe Latest in Google Search News
Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates its search systems often and unexpectedly. Just when you think you have their algorithm figured out, they change things up. While this can be frustrating, it’s important not to get…
Read MoreBoostability Named Winner in Salt Lake Tribune Top Workplace 2019 Award
The Salt Lake Tribune has named Boostability to its Top Workplaces list for 2019. This Award is based solely on employee feedback gathered through third-party survey company Energage. Boostability is just one of 100 workplaces in Utah to make this prestigious list. “We’re excited to be named to the Top Workplaces Award,” says Boostability CEO…
Read MoreClosing Out 2019 on Top: A Boostability Webinar
On November 6, we shared a webinar about the most important digital marketing tools to utilize as the year comes to an end. Curtis Warren, Lead Acquisition Manager here at Boostability, shared a lot of tips for businesses who want to take advantage of the holiday shopping season. With 7 years of digital marketing experience,…
Read MoreEmployee Spotlight | Monica Allen
Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Monica Allen, copywriter and ghost hunter In the Broadway smash-hit Hamilton, Aaron Burr asks the titular character, “Why do you write like you’re running out of time?”…
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