Latest SEO Articles

Search Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business

By aprice / June 12, 2020

When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry had to undergo an immediate…

SEO Basics for SaaS Companies

By Hardik Oza / June 11, 2020

SaaS Businesses are different from other SMB or large businesses in many aspects. A business that runs on a Software as a Service(SaaS) model is…

How to Capitalize on Your Down Website Traffic from COVID

By jturner / June 10, 2020

I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in…

The 15 Questions to Ask Your SEO Prospects

By Kristine Pratt / June 8, 2020

Of course we all want every single sales call to close. Who doesn’t? But That’s unfortunately not how it works. And sometimes not every single…

5 Safe Business Practices in a Digital Environment

By aprice / June 3, 2020

One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the…

6 Digital Marketing Strategies to Improve Your Brand Recognition

By Alexa Lemzy / June 2, 2020

There is a huge variety of approaches for improving your brand awareness through digital marketing. As a result, it is important to focus your efforts on…

Search Sessions | Protect Local: Evolving Your Business for Today and Tomorrow

By aprice / May 29, 2020

COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to shake out. More than one…

How Consumer Behavior Changes During COVID-19

By Kristine Pratt / May 27, 2020

“The New Normal”. That’s a phrase we’ve all heard a lot over the past couple months. It’s hard to believe that most of the world…

Making an SEO Product Profitable for Your Agency

By Sara Beth Preston / May 25, 2020

A dollar invested in search engine optimization doesn’t turn into new customers and new revenue overnight. It’s a process that takes time. But if you…

Leadership in the Time of COVID-19

By Sara Beth Preston / May 20, 2020

In the midst of the COVID-19 pandemic, software powerhouse company Salesforce hosted a webinar featuring one of my favorite humans on the planet, research professor,…

What You Need to Know About the May 2020 Core Algorithm Update

By Colton Miller / May 19, 2020

At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The…

Do I Want More Website Leads or More Traffic?

By Koa Kauwe / May 18, 2020

Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your…

Search Sessions | How to Thrive in a COVID-19 New Era of Business

By aprice / May 15, 2020

In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and marketing Ryan Cantor about how…

Why is a Link Portfolio Important?

By Tyler Sayre / May 14, 2020

In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links,…

How COVID-19 Has Changed Our Search Experience Forever

By Mike Marsh / May 13, 2020

Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can…

Why You Need to Take Your Analytics Game to the Next Level

By Jake Baadsgaard / May 11, 2020

What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has…

The Best SEO Strategies for Business Verticals During COVID-19

By Colton Miller / May 11, 2020

Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our SMB clients. In a recent…

How to Choose the Right Images for Your Site

By Tommy Le / May 7, 2020

In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and…

The Role of Big Tech in COVID-19

By Kristine Pratt / May 6, 2020

It’s no secret that we live in a connected world. Technology literally changes by the day. We can now talk and communicate in ways that…

How to Virtually Prospect for Leads

By Jasmine Jack / May 4, 2020

Looking for leads is an age-old struggle, no matter what you’re selling. But when circumstances change, your means of finding leads should, too. COVID-19 has…