Latest Articles

SEO Investment

By Maja Teagle / December 21, 2023

Despite the year we’ve had with AI, SEO isn’t going anywhere. If anything, it’s more important now more than ever for businesses to make an SEO investment to gain higher rankings online. This article highlights 11 essential strategies and new ranking factors your agency must be aware of in 2024.

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converting traffic into leads

How to Convert Traffic into Leads

By Kristine Pratt / January 25, 2022

Since businesses started building websites, there’s been a question of how to turn website traffic into leads and sales. If they come to your website,…

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picture of a lead magnet example

What Is A Lead Magnet?

By Paul Boucher / December 28, 2021

It’s every business owner’s goal to get as many qualified leads as possible, but it can be difficult knowing where to start with so many…

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Yellow Sales funnel with chart for marketing and startup business icon isolated on green background. Infographic template. Minimalism concept. 3d illustration 3D render

CRO vs SEO: How the Two Can Work Together for More Success

By amerrill / July 12, 2021

When you see you have successfully gained traffic to your website through building your SEO, it can be one of the best feelings for your…

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two paper sail boats on a beach

3 Lead Generation Pitfalls Every B2B Marketer Should Avoid

By Jesse Thayne / July 8, 2019

Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers…

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direct response marketing

The How and Why of Direct Response Marketing

By Jesse Thayne / April 19, 2017

There’s a reason direct response marketing has been around for nearly as long as businesses have. This doesn’t mean it’s a thing of the past…

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