Why You Need to Take Your Analytics Game to the Next Level

Whatโ€™s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to go off of. You might know how many people watched a television program or have a sense for how many…

Read More

Balancing Growth and Profit: How to Choose Your Target CPA

Grow or die. Whether youโ€™re running a mom and pop store or Amazon, every business needs to grow in one way or another. Even if your only goal is to replace the customers that youโ€™ve lost, if youโ€™re not actively trying to expand your business, your business probably wonโ€™t last for very long. The problem…

Read More

4 Ways to Improve Your Google Ads Campaigns Today

4 Ways to Improve Your Google Ads Campaigns Today

Anyone whoโ€™s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment.ย  To make matters worse, if…

Read More

A Guide to Late-Game Holiday Remarketing

A Guide To Creating Late Holiday Remarketing Ad Campaigns

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before Christmas, so there’s still plenty of money to be…

Read More

The Trouble with Website โ€œBest Practicesโ€

The Trouble with Website Best Practices

If youโ€™re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of โ€œbest practicesโ€ to recommend that will change your business overnight. Many of these โ€œbest practicesโ€ are smart moves, but just because someone else…

Read More

How to Pick the Right Target Market

How to Pick the Right Target Market

Marketing is exciting. Itโ€™s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, itโ€™s important to remember that even the best marketing campaign will fail if you arenโ€™t targeting the right market. Fortunately, if you take the time to think about things the right way,…

Read More

A Practical Guide to Getting Started with Google AdWords

A Practical Guide to Getting Started with Google AdWords

So, youโ€™re thinking about trying Google AdWords. At first glance, it looks like a lot of workโ€”and it is. But in this guide weโ€™ll go over everything you need to know to get started with paid search. Ready? Letโ€™s dive in! How AdWords Works If youโ€™ve only really tried traditional advertising approaches like billboards or…

Read More