Posts by Mike Marsh
The SEO of FAQ Pages
Business websites have very similar structures. You often see product pages, CTAs, About US pages, and FAQs. These all serve their own purpose and have their own importance to a website structure but one that is often implemented poorly is the FAQ page. Here we will explore how webmasters can utilize a FAQ page to…
Read MoreWebsite Accessibility and How it Plays a Key Factor in SEO
Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business, we often hear questions surrounding what you actually have to do to your website to be compliant. In 2019 and 2020 we have seen high-profile businesses being sued under the Americans with Disabilities Act (ADA)…
Read MoreWhat is DuckDuckGo and Do I Need to Have an SEO Strategy for it?
DuckDuckGo is an internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. With today’s privacy focussed landscape it was only a matter of time until a service arrived that responded to this need. With DuckDuckGo’s emphasis on protecting privacy there are a few questions that you might…
Read MoreGoogle Search Update | August 10th Glitch
Google updates their algorithm hundreds of times each year with only a few being big enough to be named or even announced by Google themselves. When we in the search realm see major shifts in traffic we dive into a checklist for our clients. This looks like an “algorithm watch mode” where we wait for…
Read MoreHow Content Clusters Can Help Your SEO and Bring in More Traffic
Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King” essay emphasizing that, that is where the money would be made. Google, and SEO in turn, has since adopted the saying as content has always been in the forefront of the digital era. This philosophy begs the question, “How do I…
Read MoreDoes Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to your site. It is a Google Analytic(GA)…
Read MoreNew Google Image Search Feature: Fact Check
Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing fact check information in Google Images globally to help people navigate these issues and make more informed judgments about what…
Read MoreHow COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Google’s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…
Read MoreHow to Best Utilize “Near Me” Searches
Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use it to research products and services on their mobile…
Read MoreA COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small business in Utah found a way to actually thrive in the current environment. They’re giving us a great example of…
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