Thought Leadership
Google, Bing, Yahoo: Their Difference and AI Integrations
The Core of Search: Understanding the Engines Navigating the vast digital world often begins with a simple search query. While the outcome – a list of relevant links – might seem uniform across platforms, the underlying mechanisms, unique features, and overall user experience offered by search engines like Google, Bing, Yahoo, and their growing number…
Read MoreThe 7 Biggest Marketing Fails: What to Learn From Them
A successful marketing plan often comes with risks. Read on for the 7 biggest marketing fails in recent history and what to learn from them!
Read MoreDebunking Local SEO Myths: Why Small Businesses Must Prioritize Local SEO Practices
Did you know that nearly 80% of mobile searches are local? We will understand why small businesses must prioritize local SEO practices to boost online visibility. It covers optimizing Google My Business, selecting local keywords, and building location-focused content. You will learn practical steps to overcome low local engagement and improve search rankings, achieving better…
Read MoreCracking the Code: How to Rank Higher on Google Maps
Local visibility has become essential for businesses seeking to attract customers in their immediate vicinity. Achieving a high ranking on Google Maps is no longer just an advantage; it has become a critical necessity for success. A robust presence on Google Maps drives increased foot traffic to your business, enhances brand recognition, and can significantly…
Read MoreWhy is My Website Traffic Dropping?
It is understandable to feel panic and frustration when you observe a significant drop in your website traffic. It’s normal to feel overwhelmed, especially after dedicating countless hours, considerable effort, and valuable resources to creating and enhancing your online presence. Watching those once-promising traffic numbers fall can be incredibly disheartening, and it’s easy to question…
Read MoreWhat are Backlinks? A Comprehensive Guide
“In Today’s Digital Age, Backlinks Are the Key to Online Success” 93% of online experiences start with a search engine. How can your clients’ businesses stand out with millions of websites competing for attention? The answer lies in strategic backlink building. Backlinks—links from other websites pointing to yours—act like votes of confidence. Imagine a…
Read MoreBoostability Made a Splash at ALSMA 2024!
We’re back from an incredible few days at the Asia Leadership Summit for Marketing Automation (ALSMA) 2024 in Bangkok! This year’s summit was buzzing with energy as marketing leaders and tech innovators came together to discuss the future of our industry. Of course, Boostability was right in the thick of it! Our very own…
Read MoreBoostability at BrightonSEO UK: Forging New Partnerships and Driving SEO Innovation
Last week, Boostability hit the shores of Brighton, UK, for the renowned BrightonSEO conference, held on October 24th and 25th. Our very own Nic Padilla and Thierry Crepin were on the ground, immersed in the latest SEO strategies and connecting with industry leaders. Why BrightonSEO Matters to Our Partners BrightonSEO is more than just a…
Read More4 Proven Secrets to Networking Like a Pro
In today’s digital world, getting lost in the sea of emails and social media is easy. But what if the secret to explosive business growth lies in the power of real-life connections? Boostability’s very own Nic Padilla, a seasoned sales veteran with over 12 years of experience, recently shared his secrets to mastering in-person prospecting…
Read MoreWill the Google Leak Change SEO? The Answer: Not Really
Recently, Rand Fishkin and Mike King separately reported on a documentation leak containing a large collection of internal API documents from Google. Google has since confirmed these documents to be real, but cautioned that we don’t have the full context and that SEO professionals and businesses should not try to make inaccurate assumptions from the…
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