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2022 is fast approaching. Is your business ready? After a year of volatility and change, the new year is shaping up to be an interesting one for marketers. From search to chatbots, to AI, and email marketing, and social media, there’s a lot to keep in mind for successful marketing campaigns for your business. We’ve talked to dozens of expert marketers from around the world to learn what to expect in the world of digital marketing in 2022.

Tune into this edition of Search Sessions as we cover ideas and strategies you can implement into your business. This show should help you set up your marketing strategy for success in 2022 and beyond.

Ultimately, the goal of SEO is to improve your website in the eyes of search engines like Google so your business shows up higher in the results. Simple enough, right? But the world of SEO has in-depth methodology that goes into making a campaign successful. Plus, regular algorithm updates lead to a lot of questions and myths about SEO and its processes. 

In this edition of Search Sessions, we’re embracing spooky season and busting all those SEO myths that haunt your digital marketing success. Our expert SEO panel will go in depth and answer common SEO questions and myths that simply won’t go away. 

SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement! Keywords should be easy to rank for and placed in your content to help bring in traffic that converts into customers.

In this edition of Search Sessions, we learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo has 10+ years of experience doing SEO And Content. He shares his proven strategies to help you be more effective and creative in your keyword research.

• Identify highly-converting SEO keywords for your business
• Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search

Former VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller will break down key SEO, business and marketing trends you need to know to succeed in 2021. We’ll cover predictions and strategies for the upcoming year, and how you can apply them.

Boostability got to interview living digital marketing legend Larry Kim as part of our Search Sessions series “7 Questions”. We talked about how to incorporate ChatBots into your marketing strategy and why you should chase unicorns opposed to taking the safe route if you want to achieve monumental results. 

On this edition of Search Sessions, we talk with Clayton Hunter from Google Customer Solutions about how to get more with Google Ads. He talks about the value of data, how to target your customers, and how to achieve high visibility with a combined paid and organic strategy.

In a year where we’ve all had to make adjustments to our business strategy, many have wondered how to bring in more leads and sales. Our sales experts, who have worked for decades perfecting the sales strategies, will share the techniques that can bring in more customers no matter your business!

On this edition of Search Sessions, we talk the top factors that get your website ranking high on Google. Our Boostability SEO Experts Mike Marsh and Colton Miller give actionable strategies you can take to make your website invaluable in the eyes of search engines. AND we’ll give you the number one thing that gets your website ranking.

COVID-19 has accelerated the need for e-commerce. In this edition of Search Sessions, Gray Falkon CEO Trajan Bayly and Pattern Chief Revenue Officer John LeBaron will talk us through critical steps you need to take to increase your sales and protect your brand from fraud.

During these challenging times, SMBs are looking for new ways to monetize — and one of the ways to do so is through your website. Google’s Joseph Pfister walk us through how to optimize your content and how to use Google Adsense to help create new revenue streams.

Hear from Miguel Angel Vives Garcia from ADN Sección Amarilla in Mexico, Byron Moorga of Always Innovative in South Africa, and Kimberli Lewis from Siinda in Europe. They discuss SMB Marketing Strategies from around the world and how to leverage these strategies to succeed during the pandemic.

Listening to our Boostability SEO Experts as we talk about ‘SEO Reopening Checklist: How to Restart Your Digital Marketing Efforts.’ We sit in a weird time where our businesses are open, but nothing feels normal. In this edition of Search Sessions, Boostability SEO experts Mike Marsh and Sam Kroupa talk about revamping your SEO strategy in the new normal.

Social Media Strategy – ‘The Top 5 Ways To Promote Your Brand On Social Media During COVID-19.’ Vivial’s VP of Marketing Laura Cole, and VP of Digital Product Management Todd Renard will walk us through strategies to engage your customers and target new ones on social media. Plus, action items you can apply to your business.

When coronavirus hit, customers were propelled into immediate change triggered by shelter-in-place orders, rapidly evolving news cycles, and the virus itself. The customer’s psychology and needs shifted – and continue to do so. In this Search Sessions, our expert panel will discuss what you need to know about the changing customer and strategies to future-proof your business. Don’t miss this important talk!

As a business leader, you’ve had to shift your strategies due to COVID-19. Relying on data from the company’s 28,000 partners and their 3.8 million SMB clients, Vendasta CMO Jeff Tomlin will provide a data-backed talk explaining how the digital landscape is changing for local businesses worldwide.

We’ve just experienced the fastest change in consumer psychology ever recorded, requiring a permanent re-think of how you conduct business moving forward. This edition of Search Sessions discusses how to start structuring your return to work plan, and how to approach the new customer marketplace and mindshare.

We talk about how you can adapt your business to these ever changing times. We’ll go over some of the top verticals we service and how each can alter business to drive more customers and revenue. Boostability SEO Experts dig deep to talk about the action items you can take right now to help take your business strategies to the next level.

Learn how global search and behavior has evolved during the COVID-19 pandemic in key consumer industries and markets. YEXT compares trends in their aggregated customer data to third-party coronavirus-related data sets, revealing insights on what search looks like right now during the pandemic.

In times of great uncertainty, leaders are faced with one of two choices:

1) Freeze to the point of inaction, allowing uncertainty to damage culture, performance, results, and significantly slow a return to greatness.

2) Transform fear into engagement, execute with excellence, use the uncertainty as a time to actually increase trust, and help everyone in the organization prepare to do more with less.

Learn how to lead your business through change to emerge stronger than ever before.

Accounting industry experts Rafael Casas and Garrett Wagner from Sage, C3 Evolution Group and the Sage Accountant Advisory Council take you through actions you can implement to optimize your business accounting during Covid-19. Learn about the CARES Act, how to adapt your business accounting strategies during this pandemic, and ways to exercise mental health while working from home. And, Boostability’s SEO experts share their weekly SEO wisdom.

COVID-19 is changing the way we do business. This week’s Search Sessions talks with Boostability’s SEO experts on ‘The Importance of SEO During the COVID-19 Pandemic’ and what you can do to position your business for success during and after the crisis.