Ultimately, the goal of SEO is to improve your website in the eyes of search engines like Google so your business shows up higher in the results. Simple enough, right? But the world of SEO has in-depth methodology that goes into making a campaign successful. Plus, regular algorithm updates lead to a lot of questions and myths about SEO and it’s processes. 

In this edition of Search Sessions, we’ll be embracing spooky season and busting all those SEO myths that haunt your digital marketing success. Our expert SEO panel will go in depth and answer common SEO questions and myths that simply won’t go away.

The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users. Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work.

In this session, Powtoon’s Head of Content, Nick Liebman covers:

• The main problem with communication today

• How companies can quickly implement video for any marketing need

• The secret to a 21st century workflow (Hint: it involves video!)

• Practical examples & actionable tips you can start using today

Learn about your next video marketing strategy today!

VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller will break down key SEO, business and marketing trends you need to know to succeed in 2021. We’ll cover predictions and strategies for the upcoming year, and how you can apply them.

Social Media Strategy – ‘The Top 5 Ways To Promote Your Brand On Social Media During COVID-19.’ Vivial’s VP of Marketing Laura Cole, and VP of Digital Product Management Todd Renard will walk us through strategies to engage your customers and target new ones on social media. Plus, action items you can apply to your business.