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The COVID Customer Mindset: Understanding the Changing Customer To Future-Proof Your Business

When coronavirus hit, customers were propelled into immediate change triggered by shelter-in-place orders, rapidly evolving news cycles, and the virus itself. The customer’s psychology and needs shifted - and continue to do so. In this Search Sessions, our expert panel will discuss what you need to know about the changing customer and strategies to future-proof your business. Don't miss this important talk! Read the Interview Here

About H. I. G. Capital

H. I. G. Capital is a leading global private equity firm that aligns themselves with committed management and entrepreneurs to help build businesses of significant value. The H.I.G. family of funds includes private equity, growth equity, real estate, debt/credit, lending and bio-health.

About Mark

Mark Fiske is a Marketing Operating Partner at H.I.G. Capital, a Private Equity firm with $37 Billion in assets under management. Previously, he served as VP of Marketing for Credit Karma, VP of Global Marketing for Ancestry.com, and Director of Marketing for GAP Inc. From startups to the Fortune 500 companies, Mark has scaled marketing teams across acquisition, lifecycle, monetization, brand, and UX.

About OpenTable

OpenTable is the world’s leading provider of online restaurant reservations with over 60,000 restaurants globally using its software.

About Anna

Anna Besse is the Director of Consumer Marketing at OpenTable, the restaurant reservation platform – focusing on brand marketing and content strategy. Previously she worked in brand innovation at Kraft Heinz after receiving her MBA from the Kellogg School of Management. Anna has also led performance marketing teams, focused primarily on paid search, both in-house and at an agency.

About Ancestry

Ancestry is the Global Leader in family history and consumer genomics, and empowers journeys of personal discovery to enrich lives.

About Kiara

Kiara Kempski is the Senior Director of Brand Media and Global Programming for Ancestry. Kiara oversees media strategy, investment and measurement for Ancestry’s largest acquisition channels. In this role, she pioneered the development of a global branded content engine leading to Emmy nominated TV series and Cannes Lion winning films shaping the family history category and Ancestry’s billion-dollar subscription business. Kiara began her career in the non-profit art world, focusing on museum development and quickly pivoted to fast-growth Bay Area fin-tech startups, building her background in growth marketing.

About GURU

Guru is a collaborative knowledge management solution where answers find you. Guru connects teams and people, and surfaces the right information to teams at the right time, to help companies deliver amazing customer experiences. It also improves team collaboration and productivity.

About Britt

Brittany Bingham is the VP of Marketing at Guru, a collaborative knowledge management solution where answers find you everywhere, every time. Previously, Brittany worked as VP of Marketing & Growth at RaiseMe, a social enterprise focused on expanding access to higher education and as Sr. Director of Growth Marketing at SurveyMonkey where she oversaw acquisition, conversion, engagement, and retention. She is a regular contributor and speaker for Reforge, industry conferences, and popular Growth podcasts.

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