search sessions

How to Identify High-Converting SEO Keywords for your Website

Having the right keywords on your website is one of the most important SEO strategies you can implement! In this edition of Search Sessions, we learn from Semrush how to better identify high-performing keywords. Read our overview of this session here.

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 72,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.

About Fernando

We’re so thrilled to have Fernando Angulo on the show today. Fernando is the Senior Market Research Manager at Semrush. He has been with Semrush for 8 years now and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year.

Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, and Bing.

Fernando Angulo Headshot

About Boostability

Boostability is the Global Leader in Small Business and Partner focused White Label SEO. We offer affordable SEO specifically designed to meet the needs of small to medium-sized businesses. Our proprietary technology Launchpad tracks over 2.3 million keyword rankings per month which enables us to make SEO decisions based on millions of bits of information. Not only that, but we serve customers and partners around the world. We are in 17 countries, 9 languages and are quickly expanding. We get 86% of our customers on the 1st page of Google within 6 months, and got 78,000+ keywords on Page 1 of Google in 2020. Boostability is dedicated to helping businesses succeed online.

About Maja

Maja is the SEO Manager for the marketing team at Boostability. After graduating from the University of Utah with a degree in Marketing, her focus has been on expanding her knowledge and skill set in SEO. Outside of work, Maja loves to go on hikes with her husband and dog, play volleyball, bake and cook, and try new restaurants throughout the city.

Maja Teagle 2021 headshot

About Kristine

Kristine joined Boostability in 2018 and brings a decade’s worth of communications strategy experience to the marketing team. She leads the content team of talented writers that establishes Boostability as SEO industry leaders. Previously, Kristine worked at a communications strategy firm focusing on public policy, worked in PR for a tech startup, and as a television news producer. When she’s not writing, Kristine loves traveling, sports, and all things nerdy.


Kristine Pratt Boostability Director of Content

Semrush Resources

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SERP Features opportunities with Organic Research

Ideas optimization with On-Page SEO Checker

Audit of your existing content with Content Audit

Cost-effective keywords & users’ problematics with Keyword Magic Tool

Cost-effective topics with Topic Research

Keyword opportunities with Keyword Gap

Core semantic with Keyword Overview

Competitors’ best performing content with Organic Research

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