Today, it’s impossible to run a successful marketing campaign without some kind of search engine optimization. If you’re not optimizing, you’re letting one of your greatest resources go to waste. So how do you make the most of your online presence? There are two basic options: in-house or outsourcing SEO.

While you may consider creating an in-house position, there are many advantages to outsourcing, especially for small businesses. Here are seven ways choosing white label SEO can benefit your company.


1. Consistent Staffing

Even in-house teams that generate a lot of content tend to have only a few members. This means that if one leaves, a large burden falls on the remaining employees. This kind of stressful atmosphere can create a snowball effect as more people leave for better working conditions. Content creators may also leave for more creative opportunities. After all, it can be difficult to write about the same products day after day. Eventually, creators may struggle to approach topics in new and interesting ways.

By contrast, SEO resellers typically have a larger staff and don’t feel a single absence as keenly. Creators also work on a variety of projects to help them stay fresh and enthusiastic about their work.


2. Greater Affordability

In the long term, outsourcing SEO can save you money. Forming a new team requires several steps:

  • Training staff
  • Buying appropriate tools
  • Paying staff and offering benefits

All of this adds up, especially if you want to hire experienced professionals. High turnover can also exacerbate costs if you have to constantly train new people.

When you partner with a SEO reseller, on the other hand, you only pay for services rendered. This gives you more control over expenses, which can drastically reduce your marketing costs.


3. Long-Term Strategy

An essential part of creating effective SEO is staying on top of online marketing developments. For example, the SEO world gets a shake-up every time Google updates its algorithm because these updates affect SERPs.

Keeping up with the rapid pace of technology can strain a small team’s resources. However, keeping track of marketing news is a core part of an SEO firm’s business model. With more employees, SEO resellers designate personnel to optimizing processes and strategies. This approach can boost overall quality and efficiency.


4. Comprehensive Reports

How can you tell if your campaign is effective? If you try to determine this on your own, you have to invest time and money into generating regular reports. This approach is so taxing that scarcely 37% of B2B marketers bother to document their content strategies.

Understanding your campaign’s effectiveness is essential to properly allocating your resources. Pouring energy into a strategy that doesn’t show an increase in key metrics is basically throwing money away. White label SEO companies already invest in the technology and labor needed to create reports, thereby saving you the trouble.


5. SEO Expertise

Outsourcing SEO doesn’t just give you access to content; it connects you with knowledgeable professionals as well. This means you don’t have to build your strategy alone. In fact, most resellers prefer to nurture long-term relationships with clients.

Relying on a business partner for SEO expertise allows you to play on both of your strengths. You know your customers and your product; resellers know how to increase your online visibility. When you choose a firm to work with, you should communicate the following:

  • Long-term company goals
  • Short-term goals
  • Brand features such as tone and mission
  • Keywords and phrases you want your enterprise associated with

Skilled SEO professionals can take this information and turn it into a comprehensive digital marketing strategy.


6. Established Processes

If you try to create an in-house SEO team, you have to tackle the difficulties of infrastructure. How will you convey expectations to creators? What will the content submission process look like? How will managers and creators communicate about revisions, deadlines and clarifications? Will you have the ability to ensure your team meets deadlines?

SEO companies have likely already answered these questions. If you have concerns about content, they generally have a single point of contact who can address all your needs. This way, you only have to worry about the finished content, not how it gets made.


7. Industry Connections

Digital marketing is about more than written content. An effective strategy incorporates several services:

  • Analytics
  • Web design
  • Branding

A SEO reseller likely has industry contacts who can provide these. It may also be able to connect you to influencers and vendors who can promote your products. If you go the in-house route, you have to build this professional network yourself.

At the end of the day, outsourcing SEO leaves you with more resources to spend on your core business. While you focus on management, companies such as Boostability can take care of your digital marketing. Its experts focus on making online outreach affordable and effective for small businesses, especially those new to the internet scene. Find out more by contacting them online or calling (800) 261-1537.