SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!

In this edition of Search Sessions, we learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.

• Identify highly-converting SEO keywords for your business
• Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search

The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users. Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work.

In this session, Powtoon’s Head of Content, Nick Liebman covers:

• The main problem with communication today

• How companies can quickly implement video for any marketing need

• The secret to a 21st century workflow (Hint: it involves video!)

• Practical examples & actionable tips you can start using today

Learn about your next video marketing strategy today!

VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller will break down key SEO, business and marketing trends you need to know to succeed in 2021. We’ll cover predictions and strategies for the upcoming year, and how you can apply them.

In a year where we’ve all had to make adjustments to our business strategy, many have wondered how to bring in more leads and sales. Our sales experts, who have worked for decades perfecting the sales strategies, will share the techniques that can bring in more customers no matter your business!

On this edition of Search Sessions, we talk the top factors that get your website ranking high on Google. Our Boostability SEO Experts Mike Marsh and Colton Miller give actionable strategies you can take to make your website invaluable in the eyes of search engines. AND we’ll give you the number one thing that gets your website ranking.

COVID-19 has accelerated the need for e-commerce. In this edition of Search Sessions, Gray Falkon CEO Trajan Bayly and Pattern Chief Revenue Officer John LeBaron will talk us through critical steps you need to take to increase your sales and protect your brand from fraud.

During these challenging times, SMBs are looking for new ways to monetize — and one of the ways to do so is through your website. Google’s Joseph Pfister walk us through how to optimize your content and how to use Google Adsense to help create new revenue streams.