About Miguel Angel Vives Garcia
Miguel Angel Vives Garcia is the VP of Product Development for ADN and Seccion Amarilla and is helping lead the digital transformation for the company as they provide new digital services such as website development, e-commerce, paid advertising, SEO, listings, and more to customers who use their print yellow page directories. Miguel has been with Seccion Amarilla since 1998, where he started leading group sales selling print products. By 2000, he was promoted to launch and run the Internet division for the company – providing websites and digital products to help customers get their business online. Since then, Miguel has been the pioneering leader – helping transform Mexico’s largest – and 100 year old – yellow page company into the leading digital marketing powerhouse for SMBs in Mexico.