2022 is fast approaching. Is your business ready? After a year of volatility and change, the new year is shaping up to be an interesting one for marketers. From search to chatbots, to AI, and email marketing, and social media, there’s a lot to keep in mind for successful marketing campaigns for your business. We’ve talked to dozens of expert marketers from around the world to learn what to expect in the world of digital marketing in 2022.

Tune into this edition of Search Sessions as we cover ideas and strategies you can implement into your business. This show should help you set up your marketing strategy for success in 2022 and beyond.

Ultimately, the goal of SEO is to improve your website in the eyes of search engines like Google so your business shows up higher in the results. Simple enough, right? But the world of SEO has in-depth methodology that goes into making a campaign successful. Plus, regular algorithm updates lead to a lot of questions and myths about SEO and its processes. 

In this edition of Search Sessions, we’re embracing spooky season and busting all those SEO myths that haunt your digital marketing success. Our expert SEO panel will go in depth and answer common SEO questions and myths that simply won’t go away. 

SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement! Keywords should be easy to rank for and placed in your content to help bring in traffic that converts into customers.

In this edition of Search Sessions, we learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo has 10+ years of experience doing SEO And Content. He shares his proven strategies to help you be more effective and creative in your keyword research.

• Identify highly-converting SEO keywords for your business
• Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search

Former VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller will break down key SEO, business and marketing trends you need to know to succeed in 2021. We’ll cover predictions and strategies for the upcoming year, and how you can apply them.

Boostability got to interview living digital marketing legend Larry Kim as part of our Search Sessions series “7 Questions”. We talked about how to incorporate ChatBots into your marketing strategy and why you should chase unicorns opposed to taking the safe route if you want to achieve monumental results. 

On this edition of Search Sessions, we talk with Clayton Hunter from Google Customer Solutions about how to get more with Google Ads. He talks about the value of data, how to target your customers, and how to achieve high visibility with a combined paid and organic strategy.

In a year where we’ve all had to make adjustments to our business strategy, many have wondered how to bring in more leads and sales. Our sales experts, who have worked for decades perfecting the sales strategies, will share the techniques that can bring in more customers no matter your business!