The most wonderful time of the year is here — again! That means it’s time to get your social media ad campaigns ready for the holiday season.
The majority of your shoppers — 84% — check out at least one social media site before they make a purchase — so your business needs to be out there spreading good cheer and holiday helpfulness. Your customers are on social media looking for ideas for gifts, holiday meals, treats, decorations, and more, so you want to be there to inspire them!
Good visuals are key to any successful holiday social campaign — that’s what will help stick in a viewer’s mind and get you clicks, likes, and shares. But you can’t have good visuals if your images aren’t sized correctly, so we’re offering you a handy, dandy, go-to resource guide for all your social media imaging questions.
Let’s get started…
Holiday Images On Facebook
Facebook is still the top influencer out there when it comes to holiday shoppers. Whether they’re shopping on a mobile device on Black Friday or shopping from their desktop at work on Cyber Monday, 55% of shoppers say that Facebook is where they turn for holiday ideas.
Give your Facebook page a holiday makeover and embrace the festive atmosphere by making some changes that reflect the season:
- This is the first thing your viewer sees, so you want it to both represent your brand and reflect the season. That way, your content will always feel current. Aim for a cover that incorporates traditional holiday items, like jack-o-lanterns for Halloween and snowflakes and colored lights for the December holidays.
- Cover images stretch to fit the entire top part of a page, so you need to size them correctly to avoid distortion. The proper image size is 820 x 312 pixels. It will display at 640 x 312 pixels on mobile, so make sure that you don’t end up with an image that’s awkwardly cropped.
- Make use of Facebook Events and Ads to cut through all the seasonal advertising noise and directly target your most interested consumers with holiday gift ideas and sales. Images scale down to display at 470 x 174 pixels, but it’s recommended that you upload images at 1200 x 444 pixels to get the right clarity and sharpness.
Related Article: Boostability offers a complete guide to all your Facebook image needs, along with a handy infographic that makes sizing a snap.
Holiday Images On Twitter
Twitter has a solid presence during the holiday season. Seasonal ads gain a click-through rate that runs between 1%-3%, which is always respectable.
Don’t underestimate the power of this platform to contribute to your holiday conversion rate. Make sure that you:
- Give your header a little holiday flare. Remember, the header is essentially your company’s introduction to your followers, and first impressions are always important! The proper image size for a header is 1500 x 500 pixels.
- Give your profile picture a seasonal boost. Since your profile picture goes out with every tweet, use it to encourage the holiday mood. Snap a photo of yourself wearing a Santa hat, if necessary, to set the right tone. Profile images need to be 400 x 400 pixels.
- Send out photo tweets to promote your seasonal campaigns, sales, and events. Make sure that you size images correctly (506 x 253 pixes). Otherwise, images will be cropped unless clicked on — which isn’t effective for any campaign!
Related Article: Boostability has a complete Twitter sizing guide, with another convenient infographic that can help you take the hassle out of the holiday Twitter campaigns.
Holiday Images On Instagram
Instagram seems almost perfect in design when it comes to spreading holiday happiness. The photo-sharing site offers you a fantastic opportunity to showcase all your products and seasonal specials.
About 75% of Instagram’s users visit websites that advertise there, so consider the following tips:
- Engage more with consumers by giving them candid snapshots of your “backstage” productions.
- Photos of the staff enjoying a holiday party or decorating the store can increase your authenticity and consumer trust by putting faces to your brand’s name.
- Square or rectangular images are best when showing off your merchandise. You can upload images that are 1080 x 1080 pixels, but Instagram scales them down to 612 x 612.
Related Article: Check out the Instagram sizing “cheat sheet” on Boostability for a complete rundown of everything you need to know to perfect your pitch.
Holiday Images On LinkedIn
If you provide business-to-business products or services, you don’t want to ignore LinkedIn during the holidays. The same is true if you market mostly to professionals of any sort. LinkedIn is one of the best places to interact with other people in your industry, so:
- Use the holidays as a chance to update your company profile and expand your professional network by creating a company page from your personal profile.
- Make sure that your banner image is eye-catching and sized correctly at 1536 x 768 pixels and your logo is correctly sized at 400 x 400 pixels.
- Post a holiday update through a shared image or video thumbnail. Pick a great photo of your decorated store or your staff in action.
Related Article: You can find all the important information about image sizes and LinkedIn here on the Boostability site!
Holiday Images On Pinterest
If you haven’t already started ramping up for the holidays on Pinterest, you’re late! There are roughly 62.7 million shoppers on Pinterest and they start looking for gift ideas, decorating tips, holiday outfits and more as early as July!
Your brand has some awesome opportunities to reach potential customers through its Pinterest board. To do that:
- Focus your viewers on what you can offer them that will make their holidays easier, more interesting, or just more magical, whether it’s time-saving tips, gift suggestions, recipes, or holiday party game ideas.
- Include plenty of bright, festive imagery with graceful touches that evoke the holiday spirit, whether you put evergreen boughs on the table or add ribbons to sale items.
- Keep in mind that images will only appear 55 x 55 pixels as thumbnails and scale up to at a ratio of 2:3 to 1:3:5. Aim for relatively uncluttered pieces that really focus in!
Related Article: Boostability offers more advice on how to size your images on Pinterest, along with another cheat sheet that’s pure gold!
Holiday Images On Google+
Google+ may not be the most important social site to your holiday campaign, but you still shouldn’t overlook it. It’s part of any successful local search marketing strategy. If someone searches for your brand name, Google often pulls the information for your Google+ account.
Keep your account current and hip with the holidays:
- Update your cover photo with a seasonal display, just like you did for Facebook.
- Make sure your image is 968 x 545 pixels. Anything else is likely to end up blurry and distorted, which won’t make a great impression on viewers.
- If you decide to share some pictures of your products, office, or store, they’ll show up at 502 x 282 pixels and can expand up to 2048 x 2048 pixels when viewers click on them.
Related Article: For more information on how to size your images properly on Google+, check out the Boostability article we’ve connected.
Holiday Images On YouTube
YouTube reaches over a billion people — and its video content converts at a rate of 1.16%. Therefore, it’s important not to forget to update your feed for the holiday season. The medium easily lends itself to a variety of seasonal needs, especially for DIY crafters and gifters.
Put your ideas to work:
- Videos that relate to the primary needs and goals of your viewers jointly entertain and strengthen customer relationships. Offer videos that show your readers how to use your products, create items for their holiday table or tree and answer questions.
- Make certain your videos are high-def and at least 1280 x 720 pixels.
- Update your channel banner with a holiday image that’s 2560 x 1440 pixels to further set the tone.
Related Article: You can find everything you need to know about customizing your YouTube channel (along with another great Boostability cheat sheet) through the link.
Yes, this can be a lot of work, but it’s absolutely worth it.
The holidays are special for a lot of people — which is why changing your imagery around to reflect the season often helps people relate to your brand and develop warm feelings in your direction.
The updated imagery encourages people to take renewed notice of your brand. It also helps present your brand as something that has a distinct personality and is wholly “present,” rather than stagnant. That’s an opportunity you don’t want to miss!