Latest SEO Articles

Seeing Is Believing: Crafting a Visual Content Strategy

By Kristine Pratt / July 17, 2019

Consumers typically scan digital content, rather than read it start to finish.  As a result, you only have a few seconds to catch their interest.…

All the Major Google Algorithm Updates and How They Impact Your Business

By Mike Marsh / July 11, 2019

Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular…

The Insider’s Guide to Small Business SEO

By Kristine Pratt / July 10, 2019

Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and…

3 Lead Generation Pitfalls Every B2B Marketer Should Avoid

By Jesse Thayne / July 8, 2019

Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers…

Employee Feature | Sweta Kalyankar

By Madeline Thatcher / July 5, 2019

Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to…

Boostability Wins 2019 Comparably Award for Best CEO for Women

By Kristine Pratt / July 3, 2019

For the second time in a row, Boostability CEO Gavan Thorpe has won Comparably’s Best CEOs for Women Award. Comparably, a company culture and career…

The Lowdown on Direct Response Marketing

By Kristine Pratt / July 2, 2019

Most business owners understand that marketing is how you get customers. The thing is, marketing comes in all shapes and sizes. It can be overwhelming…

Boostability’s Fun Culture on Display in Q2

By Krystin Pipkin / June 28, 2019

Boostability had a busy and fun Q2! In addition to working hard for our customers every day, check out some of the exciting activities from…

A Guide to Google’s June 2019 Broad Core Algorithm Update

By Colton Miller / June 25, 2019

According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search…

How Voice Search is Transforming SEO

By Kristine Pratt / June 20, 2019

Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting…

The Secret Relationship Between Website Building and SEO

By Boostability / June 17, 2019

Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without…

SEO & Social Media: YouTube

By Boostability / June 11, 2019

Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately…

SEO & Social Media: Amazon

By Krystin Pipkin / June 6, 2019

When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s…

SEO & Social Media: Why Google Isn’t the Endgame

By Krystin Pipkin / June 4, 2019

When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google…

5 Criteria of B2B Content for Better SEO Results

By Lesley Vos / June 3, 2019

In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria…

Do Businesses Still Need To Worry About Yahoo and Bing?

By Boostability / May 23, 2019

Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google’s algorithms to…

SEO Insights: Boostability at the Pleasant Grove Chamber of Commerce

By Mike Marsh / May 13, 2019

In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County.…

How to Produce a Company Story Video That Matters

By Victor Blasco / May 3, 2019

Company stories or culture videos are powerful pieces of media you can add to a marketing campaign. You get to establish a connection with your…

Why It Matters to Google that You E-A-T.

By Boostability / May 1, 2019

Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there…

What You Need to Improve on Your Website for Better SEO

By Boostability / April 30, 2019

Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides…