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How To Use Additional LinkedIn Features To Your Advantage
Digital Marketing Social Media

How To Use Additional LinkedIn Features To Your Advantage

One way LinkedIn stands out from other social media platforms is through its additional features.  These features are designed to help you gain more from

New Instagram Reporting and More
Digital Marketing Social Media

New Instagram Reporting and More

Although content for Instagram may seem fresh and impulsive, it is anything but for brands. To ensure you reach the right audience at the right

How to Improve Your Business Success with Facebook
Content Digital Marketing Social Media

How to Improve Your Business Success with Facebook

Whatever industry you are in, Facebook is one of the best options for improving your online visibility. You can use the site to attract new

A Beginner’s Guide to Facebook Advertising Costs
Digital Marketing Social Media

A Beginner’s Guide to Facebook Advertising Costs

When marketers start using online advertising, they want to know how much their ads will cost. This is key to ensuring they remain within their

Digital Marketing SEO

How Voice Recognition Will Impact SEO?

Voice recognition technology is nothing new. However, it has only recently become popular. When Apple released Siri, few users took advantage of the function —

How to List Your Phone Number for Google Maps
Digital Marketing Social Media

How to List Your Phone Number for Google Maps

If you want your local business to appear in search results and on Google Maps, you need to follow the guidelines set out by Google,

2016 Holiday Shopping Review: Millennials Are Winning
Digital Marketing

2016 Holiday Shopping Review: Millennials Are Winning

For several years, retailers have been adapting their marketing efforts and websites to accommodate the trend toward shopping on smartphones. However, statistics from this holiday

Shocking News for SMBs: Google Plans to Shut Down Map Maker
Digital Marketing

Shocking News for SMBs: Google Plans to Shut Down Map Maker

Map Maker has suffered many problems with spam since it was introduced in June, 2008. It was even shut down temporarily in May, 2015, for

Changes to Google My Business Notifications
Digital Marketing SEO

Changes to Google My Business Notifications

The latest changes to Google My Business give users greater control over the notifications they receive. Users now have the chance to decide what types

4 Things You Can Learn About Compelling Emails from Cyber Monday
Digital Marketing

4 Things You Can Learn About Compelling Emails from Cyber Monday

Cyber Monday is only the second biggest shopping day of the year, but it’s the busiest day for Internet sales. This year consumers spent a

8 Ways to Measure Your Social Media Strategy
Digital Marketing Social Media

8 Ways to Measure Your Social Media Strategy

Just like every other aspect of your marketing campaign, you need to know if your social media strategy is on track. Measuring certain metrics will

New Data Shows the Impact of Google Possum
Digital Marketing

New Data Shows the Impact of Google Possum

Two months after the release of Google Possum, a study from BrightLocal provides insight into how the algorithm update is impacting search results. The data