Boostability
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Laura Holton
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Articles By This Author
How to Use LinkedIn to Find Marketing Partnerships & Contractors
Finding LinkedIn marketing partnerships isn’t as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing,
Discussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign
Pivot Marketing When Your Strategy Is Failing
When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In
What Is Partner Marketing & How Can I Use It to Grow My Business?
You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and
How to Show Gratitude to Your Customers This Year
During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people
How to Create Local Business Pages: Google, Yelp, Apple Maps, and Waze
Adding your brand to local business pages ensures that you show up on whatever map customers use to search for you. It also enhances your
We Take Care Of Small Businesses [Video]
Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have
Trick or Treat SEO: Black Hat vs. White Hat SEO
When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a
Don’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience
Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a
Using Google Analytics: A Starter Guide
Your website is important to you and, naturally, you want it to succeed. When you’re operating a website, you need it to reach its full
How to Prepare for Your Next Big Event by Getting Mobile Ready
Your website needs to be mobile ready if users are going to be willing to stick around and check out your content. Plus, being mobile
What GDPR Means for Lead Generation
Although the General Data Protection Regulation (better known as GDPR) had been in the works since January 2012, the likelihood is that you’ve only just