Digital Marketing
Google Analytics 4 (GA4) Term Guide – Simplified
Updated for June 2025 This guide helps you understand the key terms so you can get the most out of your data. Core Concepts: The Building Blocks of GA4 Think of GA4 as a system that tracks everything users do on your website or app. Key Metrics: What to Measure These are the numbers…
Read MoreHow AI Overviews Are Revolutionizing the SERP
In 2025, small businesses looking to grow online can’t afford to ignore a massive shift happening on Google’s search engine results page (SERP): the rise of AI Overview. You may have already seen them-a big AI-generated box at the top of search results summarizing answers before you even click a link. But what does this…
Read MoreWhy Your Small Business Website Needs to Go Mobile-First
Ever tried to quickly find a local restaurant’s hours on your phone, only to be met with tiny text, squished images, and buttons that are impossible to tap? Or maybe you’ve tried to order something online from a site that doesn’t look right on your smartphone? If you have, you know how frustrating it can…
Read MoreDoes Website Traffic Affect SEO? Understanding the Modern Connection
Many businesses aspire to achieve high rankings on search engine results pages (SERPs). This often leads to a crucial question: Does website traffic directly influence an SEO strategy and ultimately, search rankings? While the relationship is nuanced, studies and observations consistently show a strong correlation between robust website traffic and higher visibility on Google.…
Read MoreHow to Build Strong and Lasting Business Partnerships
Here at Boostability, when we partner with an agency, we get a front-row seat to their passion and their challenges. We see the incredible work they do for their clients—designing stunning websites, crafting brilliant ad campaigns, and building powerful brands. But we also see the pressure they’re under. The pressure to do more, offer more,…
Read More10 Tips For Effective Website Design: Your Blueprint for Online Success
In today’s digital world, your website isn’t just an online brochure; it’s your virtual storefront, your primary sales tool, and often the very first impression potential customers have of your business. Think about it: when someone needs a product or service, where do they usually look first? Online! If your website isn’t up to snuff,…
Read MoreGoogle Analytics Reports You Can Pull in 10 Seconds
Table of Content Navigating the world of website analytics can feel daunting, especially with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). If you’re a small business owner in the US, perhaps a millennial or older, you’re likely passionate about keeping up with the latest trends and committed to learning what’s necessary…
Read MoreThe Importance of Technical SEO
Technical SEO Content The conversation around Search Engine Optimization (SEO) is always evolving. Years ago, debates might have questioned the priority of technical SEO against content creation or user satisfaction. Today, however, technical SEO is widely understood as a critical and non-negotiable foundation for any successful online presence. It’s the unseen engine that powers your…
Read MoreCan Google Detect AI Content? Tips to Avoid Penalization
The rise of AI begs the question: can Google detect AI content? Learn what Google has to say and 5 tips to avoid penalization.
Read MoreHow Often Is Google Crawling My Website?
As a small business owner or marketer, you know how important it is for potential customers to find you online. You’ve built a website, added your services, maybe even started a blog. But have you ever wondered how Google actually finds your website among the billions out there? Or why sometimes your new updates don’t…
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