Laura Holton
New Instagram Reporting and More
Although content for Instagram may seem fresh and impulsive, it is anything but for brands. To ensure you reach the right audience at the right time, you need a strategy that defines when and what…
How to Improve Your Business Success with Facebook
Whatever industry you are in, Facebook is one of the best options for improving your online visibility. You can use the site to attract new customers, retain current ones, and create the brand image you…
A Beginner’s Guide to Facebook Advertising Costs
When marketers start using online advertising, they want to know how much their ads will cost. This is key to ensuring they remain within their budget. Unfortunately, there is no single price for Facebook ads;…
How Voice Recognition Will Impact SEO?
Voice recognition technology is nothing new. However, it has only recently become popular. When Apple released Siri, few users took advantage of the function — in 2013, only 15 percent of iOS users reported using…
How to List Your Phone Number for Google Maps
Note: Some content in this post may be out of date, you can see a more comprehensive and updated version of this post here. If you want your local business to appear in search results…
2016 Holiday Shopping Review: Millennials Are Winning
For several years, retailers have been adapting their marketing efforts and websites to accommodate the trend toward shopping on smartphones. However, statistics from this holiday season show that webrooming is growing, especially among millennials. Webrooming…
Shocking News for SMBs: Google Plans to Shut Down Map Maker
Map Maker has suffered many problems with spam since it was introduced in June, 2008. It was even shut down temporarily in May, 2015, for racism. Google has finally decided it is unable to cope…
Changes to Google My Business Notifications
The latest changes to Google My Business give users greater control over the notifications they receive. Users now have the chance to decide what types of alerts they would like to receive, and how they…
4 Things You Can Learn About Compelling Emails from Cyber Monday
Cyber Monday is only the second biggest shopping day of the year, but it’s the busiest day for Internet sales. This year consumers spent a record amount of $3.45 billion, surpassing expectations and increasing sales…
8 Ways to Measure Your Social Media Strategy
Just like every other aspect of your marketing campaign, you need to know if your social media strategy is on track. Measuring certain metrics will tell you key information about what is working well and…
New Data Shows the Impact of Google Possum
Two months after the release of Google Possum, a study from BrightLocal provides insight into how the algorithm update is impacting search results. The data show that 64 per cent of local search engine results…
How to Use Messenger Bots on Facebook
Advertisers on Facebook are already taking advantage of the new Messenger bots to start promoting and selling their products and services through messages with their prospects. If you are already advertising on Facebook, you just…
Ad Bots Arrive to Facebook Messenger
Facebook Messenger has been branching away from the Facebook platform for some time, becoming more its own entity than an additional feature. The latest changes to Messenger bots increase the role of Messenger in linking…
Pinterest Grows Its User Base By 50 Percent
Almost exactly one year ago, Pinterest met a milestone of 100 million users. This year, that number is up by 50 percent to 150 million. How Does Pinterest Compare to Other Social Media Platforms? Pinterest…
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