Boostability
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Laura Holton
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Articles By This Author
5 Reasons Why We Are Grateful for Google This Year
Every year, Google releases new offerings that make our lives better. While we are grateful for Google updates in 2017, other releases, particularly algorithm updates,
How (and Why) to Say Thank You to Your Customers
Many consumers choose small businesses over bigger names simply because they want to support their community. Others appreciate the personalized service small businesses provide. However,
8 Steps to Create a Successful Holiday Promotion in 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that
7 Ways to Optimize Your CTAs for Conversions This Holiday Season
The holiday season is the best time of year for anyone in e-commerce, as it is the prime time to increase sales. Maximize your conversions
Local Search Ad Spend Results [Infographic]
To better understand how local businesses are investing their ad dollars, we surveyed 4,697 of them. The results may surprise you. For full results, see
Halloween Marketing Tricks That Will Give You a Treat
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a
Trolls’ Tricks Are No Treat on Social Media
Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will
Facebook Targets Ads According to Retail Store Visits
By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according
Introducing the Twitter Ad Subscription Program for $99 a Month
Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for
Amazon Spark: Competition for Instagram and Pinterest?
After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete
The Beginner’s Guide to Facebook Analytics
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics
On-Site vs. Off-Site SEO: What Is It and How Can It Help Me?
There are many misconceptions about SEO, but probably the most significant is that it is difficult. Although optimizing your site does require time and effort,