Boostability
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Laura Holton
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Articles By This Author

5 Reasons Why We Are Grateful for Google This Year
- By Laura Holton
- . November 17, 2017
Every year, Google releases new offerings that make our lives better. While we are grateful for Google updates in 2017, other releases, particularly algorithm updates,

How (and Why) to Say Thank You to Your Customers
- By Laura Holton
- . November 13, 2017
Many consumers choose small businesses over bigger names simply because they want to support their community. Others appreciate the personalized service small businesses provide. However,

8 Steps to Create a Successful Holiday Promotion in 2017
- By Laura Holton
- . November 1, 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that

7 Ways to Optimize Your CTAs for Conversions This Holiday Season
- By Laura Holton
- . November 1, 2017
The holiday season is the best time of year for anyone in e-commerce, as it is the prime time to increase sales. Maximize your conversions
Local Search Ad Spend Results [Infographic]
- By Laura Holton
- . October 31, 2017
To better understand how local businesses are investing their ad dollars, we surveyed 4,697 of them. The results may surprise you. For full results, see

Halloween Marketing Tricks That Will Give You a Treat
- By Laura Holton
- . October 9, 2017
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a

Trolls’ Tricks Are No Treat on Social Media
- By Laura Holton
- . October 2, 2017
Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will

Facebook Targets Ads According to Retail Store Visits
- By Laura Holton
- . September 18, 2017
By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according

Introducing the Twitter Ad Subscription Program for $99 a Month
- By Laura Holton
- . August 23, 2017
Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for

Amazon Spark: Competition for Instagram and Pinterest?
- By Laura Holton
- . August 3, 2017
After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete

The Beginner’s Guide to Facebook Analytics
- By Laura Holton
- . May 25, 2017
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics

On-Site vs. Off-Site SEO: What Is It and How Can It Help Me?
- By Laura Holton
- . May 15, 2017
There are many misconceptions about SEO, but probably the most significant is that it is difficult. Although optimizing your site does require time and effort,