Boostability
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Laura Holton
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- Total Post (56)
- Comments (16)
Articles By This Author
![Grateful for Google Updates in 2017](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/10/BOOST_BLOG_IMAGE_RB_SET_16_GRATEFUL_GOOGLE_BG_1200x628px_v2_1-400x400.jpg)
5 Reasons Why We Are Grateful for Google This Year
- By Laura Holton
- . November 17, 2017
Every year, Google releases new offerings that make our lives better. While we are grateful for Google updates in 2017, other releases, particularly algorithm updates,
![How (and Why) to Say Thank You to Your Customers](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/10/BOOST_BLOG_IMAGE_RB_SET_16_CUSTOMER_THANK_YOU_BG_1200x628px_v2_1-400x400.jpg)
How (and Why) to Say Thank You to Your Customers
- By Laura Holton
- . November 13, 2017
Many consumers choose small businesses over bigger names simply because they want to support their community. Others appreciate the personalized service small businesses provide. However,
![8 Steps to Create a Successful Holiday Promotion in 2017](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/10/BOOST_BLOG_IMAGE_RB_SET_16_HOLIDAY_MARKETING_1200x628px_v2_1-400x400.jpg)
8 Steps to Create a Successful Holiday Promotion in 2017
- By Laura Holton
- . November 1, 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that
![7 Ways to Optimize Your CTAs for Conversions This Holiday Season](https://www.boostability.com/content/wp-content/uploads/sites/2/2016/11/BOOST_BLOG_IMAGE_RB_SET_11_CTA_HOLIDAY_BG_1200x628px_v1_1-e1615499741698-400x400.jpg)
7 Ways to Optimize Your CTAs for Conversions This Holiday Season
- By Laura Holton
- . November 1, 2017
The holiday season is the best time of year for anyone in e-commerce, as it is the prime time to increase sales. Maximize your conversions
Local Search Ad Spend Results [Infographic]
- By Laura Holton
- . October 31, 2017
To better understand how local businesses are investing their ad dollars, we surveyed 4,697 of them. The results may surprise you. For full results, see
![Marketing Tricks That Will Give You a Treat This Halloween - Boostability](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/09/BOOST_BLOG_IMAGE_RB_SET_16_MARKETING_TRICKS_BG_1200x628px_v2_1-400x400.jpg)
Halloween Marketing Tricks That Will Give You a Treat
- By Laura Holton
- . October 9, 2017
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a
![Trolls’ Tricks Are No Treat on Social Media](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/09/BOOST_BLOG_IMAGE_RB_SET_16_TRICK_TREAT_SOCIAL_MEDIA_BG_1200x628px_v2_1-e1615314940845-400x400.jpg)
Trolls’ Tricks Are No Treat on Social Media
- By Laura Holton
- . October 2, 2017
Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will
![Facebook Introduces Creator Amplification Tool to Boost Influencer Posts](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/09/BOOST_BLOG_IMAGE_RB_SET_15_VISIT_RETAIL_STORE_BG_1200x628px_v2_1-400x400.jpg)
Facebook Targets Ads According to Retail Store Visits
- By Laura Holton
- . September 18, 2017
By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according
![Introducing the Twitter Ad Subscription Program for $99 a Month](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/08/BOOST_BLOG_IMAGE_RB_SET_15_TWITTER_AD_BG_1200x628px_v2_1-400x400.jpg)
Introducing the Twitter Ad Subscription Program for $99 a Month
- By Laura Holton
- . August 23, 2017
Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for
![Amazon Spark: Competition for Instagram and Pinterest?](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/08/BOOST_BLOG_IMAGE_RB_SET_15_AMAZON_SPARK_BG_1200x628px_v2_2-400x400.jpg)
Amazon Spark: Competition for Instagram and Pinterest?
- By Laura Holton
- . August 3, 2017
After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete
![The Beginner's Guide To Facebook Analytics](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/05/BOOST_BLOG_IMAGE_RB_SET_14_FACEBOOK_ANALYTICS_BG_1200x628px_v2_1-400x400.jpg)
The Beginner’s Guide to Facebook Analytics
- By Laura Holton
- . May 25, 2017
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics
![](https://www.boostability.com/content/wp-content/uploads/sites/2/2017/05/shutterstock_675182821-1-400x400.jpg)
The Past, Present, and Future of SEO
- By Laura Holton
- . May 8, 2017
When search engines were first introduced, SEO tactics were few and basic. Most importantly, it was easy to trick search engines into ranking your pages