Articles By This Author

Facebook Introduces Creator Amplification Tool to Boost Influencer Posts
Digital Marketing Social Media

Facebook Targets Ads According to Retail Store Visits

By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according

Introducing the Twitter Ad Subscription Program for $99 a Month
Digital Marketing Social Media

Introducing the Twitter Ad Subscription Program for $99 a Month

Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for

Amazon Spark: Competition for Instagram and Pinterest?
Digital Marketing Social Media

Amazon Spark: Competition for Instagram and Pinterest?

After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete

Why Local Search Should Be A Part Of Your SEO Offering
Digital Marketing SEO

Why Local Search Should Be a Part of Your SEO Offering

Small businesses need to be use local search to connect with potential customers in their area. Almost half of all Google searches feature local search terms —

The Beginner's Guide To Facebook Analytics
Digital Marketing Social Media

The Beginner’s Guide to Facebook Analytics

Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics

On-Site vs. Off-Site SEO: What Is It and How Can It Help Me?
Digital Marketing SEO

On-Site vs. Off-Site SEO: What Is It and How Can It Help Me?

There are many misconceptions about SEO, but probably the most significant is that it is difficult. Although optimizing your site does require time and effort,

Digital Marketing SEO

The Past, Present, and Future of SEO

When search engines were first introduced, SEO tactics were few and basic. Most importantly, it was easy to trick search engines into ranking your pages

Facebook Workplace
Digital Marketing Social Media

Why Should You Care About Facebook Workplace?

It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend

Online advertising
Digital Marketing

4 Things You Need to Know About Online Advertising

Online advertising is one area of digital marketing that is always undergoing changes. To ensure your ads remain relevant and your campaigns are the best

Google Local Guides — Going the Same Way As Yelp?
Digital Marketing Social Media

Google Local Guides — Going the Same Way As Yelp?

Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater

How To Market To Your Audience Using LinkedIn
Digital Marketing Social Media

How To Market To Your Audience Using LinkedIn?

The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales team when they are already

Results for the 2017 Local Search Ranking Survey
Digital Marketing SEO

Results for the 2017 Local Search Ranking Survey

There was no Local Search Ranking Survey in 2016, meaning the results for this year are more important than ever. Before turning to the results