Posts by Laura Holton
Trolls’ Tricks Are No Treat on Social Media
Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will surely have had to deal with trolls at times. Although some social media platforms are improving the way they handle trolls (especially YouTube), others, like Facebook, are getting even worse.…
Read MoreFacebook Targets Ads According to Retail Store Visits
By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according to what brick-and-mortar stores they visit. Currently, the feature is still in the testing phase, but you can expect to see such ads soon across Facebook and Instagram. The move…
Read MoreIntroducing the Twitter Ad Subscription Program for $99 a Month
Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for ads. If you’ve promoted tweets in the past, you may have received an invitation to join the new Twitter ad subscription program. Twitter is asking users to take part of…
Read MoreAmazon Spark: Competition for Instagram and Pinterest?
After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete with Instagram and Pinterest. While Spark is currently available only to U.S. users on the Amazon iPhone app, it will reach users in other countries and on other operating systems…
Read MoreThe Beginner’s Guide to Facebook Analytics
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics have the potential to help you understand how your audience is interacting with your Page and your content to improve your strategy. The sheer amount of data in Insights can…
Read MoreThe Past, Present, and Future of SEO
When search engines were first introduced, SEO tactics were few and basic. Most importantly, it was easy to trick search engines into ranking your pages at the top of SERPs. As search engines have progressed, they have become far more complex, adding ever more ranking factors into the mix. SEO has by no means finished…
Read MoreWhy Should You Care About Facebook Workplace?
It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend is Facebook Workplace, a tool very much like Slack. Workplace uses the social media platform to bring companies all the same capabilities as Slack, meaning you now have a valid…
Read More4 Things You Need to Know About Online Advertising
Online advertising is one area of digital marketing that is always undergoing changes. To ensure your ads remain relevant and your campaigns are the best they can be, you need to stay up to date with the latest news. It is only the start of the month and already many things have been happening in…
Read MoreGoogle Local Guides — Going the Same Way As Yelp?
Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater visibility for business owners. Although Google Maps does feature ratings and reviews, traditionally most users would turn to Yelp for a better indication of the quality of a business. This…
Read MoreHow To Market To Your Audience Using LinkedIn?
The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales team when they are already 90 percent through the purchase process. To bring these potential customers your way, you need to attract them early in the decision process. You can do that by providing them…
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