Laura Holton
How to Use LinkedIn to Find Marketing Partnerships & Contractors
Finding LinkedIn marketing partnerships isn’t as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it…
Discussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a…
Pivot Marketing When Your Strategy Is Failing
When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In fact, pivot marketing should be critical for any business that…
What Is Partner Marketing & How Can I Use It to Grow My Business?
You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and sharing resources. By taking advantage of the connections and skills…
How to Show Gratitude to Your Customers This Year
During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After…
How to Create Local Business Pages: Google, Yelp, Apple Maps, and Waze
Adding your brand to local business pages ensures that you show up on whatever map customers use to search for you. It also enhances your local SEO, especially if you start a campaign to gain…
We Take Care Of Small Businesses [Video]
Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have made it our mission to take care of small businesses…
Trick or Treat SEO: Black Hat vs. White Hat SEO
When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site…
Don’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience
Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a great content strategy, you can ensure that your efforts are…
How to Prepare for Your Next Big Event by Getting Mobile Ready
Your website needs to be mobile ready if users are going to be willing to stick around and check out your content. Plus, being mobile ready will avoid penalization from Google and improve your SEO.…
What GDPR Means for Lead Generation
Although the General Data Protection Regulation (better known as GDPR) had been in the works since January 2012, the likelihood is that you’ve only just this year learned about it. This is because it took…
Boostability Named Top SEO Company in August
These past two months have been some of our most successful yet in terms of acknowledgment for our great work. Not only did we receive a large number of top rankings from Find Best SEO,…
How and Why to Use Google My Business Posts
Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge…
Boostability Wins Best SEO Company Award — And Others
FindBestSEO just released its pick for the top SEO companies this month — and Boostability fared particularly well. We received first place as the Best SEM Company with a score of 99.70 out of 100.…
How Do I Generate Leads for SEO, Social, and Website Builds?
As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an…
How to Get Started on Pinterest for Business
With more than 150 million monthly active users, Pinterest is an important social media platform. If much of your target audience is on the platform, you must consider creating a Pinterest for business account. Even…
Facebook Changes the Ability to Customize Images
Facebook has been putting several new strategies into action to prevent misinformation from spreading over the platform. One of the latest of these changes is the ability to customize images. Although the update was announced…
Google My Business Adding Like Crazy to Small Business Tools
Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding…
Google My Business Video Uploads Now Available to Business Owners
Previously, only customers could add videos to a local business listing. At the beginning of the year, some businesses started reporting that they were seeing the option to upload videos to their Google My Business…
Learn More: Becoming A Google Analytics Pro
Read our Updated Guide on Google Analytics 4 here. In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up.…