Posts by Laura Holton
How to Use LinkedIn to Find Marketing Partnerships & Contractors
Finding LinkedIn marketing partnerships isn’t as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet know you, rather than just allowing you to stay up…
Read MoreDiscussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing…
Read MorePivot Marketing When Your Strategy Is Failing
When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In fact, pivot marketing should be critical for any business that wants to grow or remain relevant. Pivot marketing applies not just to businesses but also to agencies providing marketing services.…
Read MoreWhat Is Partner Marketing & How Can I Use It to Grow My Business?
You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and sharing resources. By taking advantage of the connections and skills of the other business, you’ll reach a wider audience and enhance your range of offerings. Partner marketing has been used…
Read MoreHow to Show Gratitude to Your Customers This Year
During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While giving thanks is on your mind, think of ways to…
Read MoreHow to Create Local Business Pages: Google, Yelp, Apple Maps, and Waze
Adding your brand to local business pages ensures that you show up on whatever map customers use to search for you. It also enhances your local SEO, especially if you start a campaign to gain more reviews. You may find that you’re already listed on some platforms. It’s worthwhile claiming these listings, as you’ll gain…
Read MoreWe Take Care Of Small Businesses [Video]
Small businesses are most in need of digital marketing support — they tend to have limited resources and face heavy competition. At Boostability, we have made it our mission to take care of small businesses by providing them with the services they need at prices they can afford. This is simply something that no one…
Read MoreTrick or Treat SEO: Black Hat vs. White Hat SEO
When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics — proven techniques for effective, easy SEO wins. This Halloween,…
Read MoreDon’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience
Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a great content strategy, you can ensure that your efforts are never wasted on ghouls but help you find users who will remain customers long after Halloween. 1. Lure Them Into…
Read MoreHow to Prepare for Your Next Big Event by Getting Mobile Ready
Your website needs to be mobile ready if users are going to be willing to stick around and check out your content. Plus, being mobile ready will avoid penalization from Google and improve your SEO. The problem is what counts as mobile ready is always changing. If it’s been a while since you assessed your…
Read MoreWhat GDPR Means for Lead Generation
Although the General Data Protection Regulation (better known as GDPR) had been in the works since January 2012, the likelihood is that you’ve only just this year learned about it. This is because it took four years to arrive at the agreement and even longer for it to start applying to businesses outside of Europe.…
Read MoreBoostability Named Top SEO Company in August
These past two months have been some of our most successful yet in terms of acknowledgment for our great work. Not only did we receive a large number of top rankings from Find Best SEO, we also received an award from 10 Best SEO and from Clutch. Top Social Media Company from Clutch Clutch ranked us…
Read MoreHow and Why to Use Google My Business Posts
Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business. They’re great for improving your online presence and branding and…
Read MoreBoostability Wins Best SEO Company Award — And Others
FindBestSEO just released its pick for the top SEO companies this month — and Boostability fared particularly well. We received first place as the Best SEM Company with a score of 99.70 out of 100. Plus, we ranked in the top three in five more categories. Best SEM Company The Best SEM Company award recognizes…
Read MoreHow Do I Generate Leads for SEO, Social, and Website Builds?
As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an agency like yours. All you need to do is ensure that they find you and then choose you over anyone…
Read MoreHow to Get Started on Pinterest for Business
With more than 150 million monthly active users, Pinterest is an important social media platform. If much of your target audience is on the platform, you must consider creating a Pinterest for business account. Even if your offerings are not especially visual, you can find ways to express your personality on the platform. 1. Create…
Read MoreFacebook Changes the Ability to Customize Images
Facebook has been putting several new strategies into action to prevent misinformation from spreading over the platform. One of the latest of these changes is the ability to customize images. Although the update was announced last year, it has only just now gone into play. What Happened? The change applies to the Graph API with…
Read MoreGoogle My Business Adding Like Crazy to Small Business Tools
Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding Descriptions for the Local Panel Business owners can now add their own description to appear in the local panel in…
Read MoreGoogle My Business Video Uploads Now Available to Business Owners
Previously, only customers could add videos to a local business listing. At the beginning of the year, some businesses started reporting that they were seeing the option to upload videos to their Google My Business accounts. Google has now announced that this feature is out of testing phase and available for everyone. Adding Videos to…
Read MoreLearn More: Becoming A Google Analytics Pro
Read our Updated Guide on Google Analytics 4 here. In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up. Since then, ever more website owners have started using Google Analytics to gather valuable information about their visitors. The best…
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