Kyle Southwick

Kyle is the former Partner Marketing Lead at Boostability. Since graduating from Utah Valley University with a Bachelorโ€™s Degree in Marketing, Kyle has developed a passion for creating SEO and Digital Marketing content to help educate and inform readers, customers, and partners through various marketing channels. He has previously worked with clients directly on Boostabilityโ€™s Client Management team and loves to help businesses succeed online. Outside of work, Kyle enjoys playing sports, skiing, trying new restaurants, and spending time with family.
Understanding AI and SEO

Mastering SEO in an AI-Driven World: Ways AI Will Affect your SEO Strategy

By Kyle Southwick | April 30, 2025

Wondering how AI and SEO influence each other? Better prepare for the future by learning these 6 ways AI will affect your SEO approach.

Google search page

Google Quote Request Button: What You Need to Know

By Kyle Southwick | June 13, 2023

Wondering what happened to the Google quote request button? Learn more about the feature and a possible replacement for your business.

the importance of marketing in a recession

5 Reasons Why Marketing in a Recession Can Save Your Business

By Kyle Southwick | May 31, 2023

Studies have shown that marketing in a recession will help a business stabilize and grow. Learn more about how it can save your business!

best practices for mobile seo optimization

9 Best Practices for Mobile SEO Optimization

By Kyle Southwick | May 17, 2023

Itโ€™s critical that you incorporate mobile SEO optimization into your website marketing strategy. 10 best practices for mobile search success!

seo customer journey

SEO Management: The 5 Pillars of an Effective SEO Campaign

By Kyle Southwick | May 9, 2023

With effective SEO management, businesses can start seeing better online visibility, and higher website traffic. 5 pillars for SEO success!

seo questionnaire

SEO Questionnaire: 20 Effective SEO Onboarding Questions for New Clients

By Kyle Southwick | April 26, 2023

An SEO questionnaire helps you better understand your clients needs. 20 SEO onboarding questions to start reviewing with your clients today!

writing an seo proposal for prospective clients

How to Craft an SEO Proposal that Wins More Clients

By Kyle Southwick | April 10, 2023

Does your SEO Proposal help you close the deal with prospective clients? 7 items to include in your proposals to help your business grow!

gold checkmark

Google E-E-A-T: What You Need to Know

By Kyle Southwick | March 2, 2023

This article discusses the Google E-E-A-T update, and how it will affect your website rankings. Learn how to implement the guidelines here!

How to Get SEO Clients as a Reseller

By Kyle Southwick | February 9, 2023

Now that you’re an SEO reseller, you need to know how to get SEO clients to increase opportunities and revenue. See our 14 strategies here!

checklist with magnifying glass

The Best Local SEO Checklist to Use

By Kyle Southwick | February 2, 2023

Looking for the best local SEO checklist to improve your strategy? Read here for 6 items to focus on and boost your online visibility.

productizing your services

How to Create a Productized Service

By Kyle Southwick | December 29, 2022

Looking for ways to improve your revenue while making your business easier to run? Learn how to create a productized service in this article!

how to interpret google analytics

Google Analytics 4 (GA4) Terms Guide – Simplified

By Kyle Southwick | November 21, 2022

Implemented Google Analytics but not sure where to start? Learn how to interpret Google Analytics outlined in 4 simple steps!

individual using reporting dashboard on computer

The Elements of an Effective SEO Reporting Dashboard

By Kyle Southwick | November 3, 2022

Want to more easily track the elements of your SEO campaign? Learn more about the key features of an effective SEO reporting dashboard!

black friday ecommerce tips

Black Friday Ecommerce Tips: 11 Ways to Compete Online During the Holidays

By Kyle Southwick | October 18, 2022

Want to improve your online visibility for the holidays? 11 Black Friday ecommerce tips you can use to boost your strategy today!

zero search volume keywords

The Argument For Targeting Zero Search Volume Keywords

By Kyle Southwick | October 12, 2022

This article will explain how zero search volume keywords work and why they’re so important for your marketing strategy.

what page of google am i on

What Page of Google Am I On? Tools to Check Your Keyword Rankings

By Kyle Southwick | October 4, 2022

As a business owner or marketer, you may often wonder โ€œwhat page of Google am I on?โ€. It’s important to understand where your website falls in the SERPs (search engine result pages). Knowing your website…

anchor text in seo

What is Anchor Text in SEO? Key Definitions and Why It Matters

By Kyle Southwick | September 22, 2022

When it comes to SEO, there are a lot of different moving parts. From web page optimization to link building, there are a lot of ways to help your website rank higher in search engine…

how to create new revenue streams

How to Create New Revenue Streams For Your Business

By Kyle Southwick | September 20, 2022

Many, if not all businesses, need to quickly react to the ever-changing world we live in. Consumers change, and itโ€™s important for your business to adapt to new trends. Many companies make the mistake of…

google business profile

Google My Business Checklist: 10 Things to Keep Updated

By Kyle Southwick | September 12, 2022

When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the Local Map Pack. These areas typically feature local listings โ€“ commonly referred to as Google…

user experience and seo

User Experience and SEO: What You Should Know

By Kyle Southwick | August 29, 2022

This article was originally published in April 2022 but was updated on August 25th, 2022. Google considers many factors when ranking sites, such as link building, keywords, and high-quality content. Early on, marketers stuffed web…