COVID-19
COVID Changes Up How We Shop
As Covid-19 changed the world, we saw a shift in the way we operate and usually do things. In 2020 we found out how the world of commerce has accelerated and shifted the way businesses run and grow. Commerce is the interaction between businesses and their customers and we’re all entering into a new era…
Read MoreImpact of COVID on SEO in 2020
Now that we’re late enough into the year, we’re starting to really see the big picture of 2020 and what it entails in trends throughout the business world. We want to break down the data of how COVID and the craziness of 2020 has impacted SEO. And how you can prepare for 2021 to set…
Read More7 Questions with Larry Kim – A Search Sessions Special Edition
How to Incorporate ChatBots into Your Marketing Strategy and Why You Should Chase Unicorns At Boostability, we started Search Sessions as a way to help businesses through the pandemic and beyond. We interview fascinating people, discuss critical ideas, review marketing strategies and provide businesses advice. I recently got the chance to interview living digital marketing…
Read MoreLearn Digital With Google – Helping SMBs During COVID
In an ever changing digital environment, it can be difficult to learn or update yourself on what’s currently in use or common. There’s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their knowledge and skill set. Google has taken it on themselves…
Read MoreSearch Sessions | Getting More with Google Ads
At Boostability, we talk a lot about how to help our small business customers succeed online with a strong SEO strategy. In this week’s Search Sessions, our guest Clayton Hunter, a manager for the Google Customer Solutions sales team, discussed SEO and PPC/ a paid search strategy. The two work incredibly well together to build…
Read MoreSearch Sessions – The Top 2 Sales Techniques Every Business Owner Needs to Know!
We were joined by Boostability VP of Business Development Matt Tennison and Director of Sales Matt Salzl to walk us through the two sales techniques every business owner needs to know and how to take your prospects from seeds to sales! They go over some best practices about sales and experiences they’ve shared working together…
Read MoreMarketing Post COVID-19, Strategizing for Better Outcomes
As economies reel from the effects of months of lockdown, one thing has become apparent: online shopping has become the norm, with a considerable number of customers preferring and willing to maintain the new way of conducting business. Customer behavior has changed and continues to evolve. But what does this mean for marketing teams and…
Read MoreSearch Sessions – The Number 1 Factor to Rank on Google
Boostability is the Global Leader in Small Business and Partner focused White Label SEO and we get 86% of our customers on the 1st page of Google within 6 months. Our SEO experts Colton Miller and Mike Marsh walked us through the top 5 ways for your business to achieve page one ranking as well…
Read MoreInternationally, There’s an Increased Focus on Local Search Because of COVID-19
On July 30, the World Health Organization (WHO), marked the 7-month anniversary of the COVID-19 outbreak. When the virus first began to spread, none of us could have imagined how our world, and our lives, would be impacted by this virulent disease. All over the world, we have seen innovation, resilience, and solidarity as we…
Read MoreSearch Sessions – How to Increase Sales & Control Your Brand on Amazon
E-commerce has been steadily growing with the popularity of online marketplaces like Amazon. As COVID-19 pushed consumer buying online, it accelerated the need for businesses to sell their products online faster than ever before. Pattern’s Chief Revenue Officer John LeBaron and Gray Falkon’s CEO Trajan Bayley walked us through how to increase sales and regain…
Read MoreSearch Sessions – Growing Your Website’s Earnings With Google
Businesses are looking for different ways to monetize their website and increase revenue because of COVID-19. Google’s Joseph Pfister, Strategic Partner Manager in the Online Partnerships Group joined this edition of Search Sessions and walked us through how website publishers can use Google monetization products to grow their business with AdSense. With more than 2…
Read MoreSearch Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this changes, SMBs had to conduct business in new environments in a socially distanced world. Businesses without an online presence have…
Read MoreSearch Sessions | SEO Reopening Checklist: How to Restart Your Digital Marketing Efforts
Due to COVID-19, many businesses have had to make quick changes to their marketing and SEO strategies to stay afloat. As different parts of the country seek to reopen, it’s important to take inventory on your SEO strategy to stay competitive. Our SEO checklist is a great starting point for SMBs who want to get…
Read MoreSearch Sessions | Social Media Strategy: The Top 5 Ways to Promote Your Brand on Social Media During COVID-19
Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. Many companies have asked us about the best social media channels to use to promote their business. They want to know what they can do to optimize their current social media right…
Read MoreSmall Business Economic Recession Fallout
Part of the struggle we’ve all faced during the coronavirus pandemic is just the sheer uncertainty of it all. One day it’s total doom and gloom. The next, there’s some good news. We’re just trying to figure out the effects of the virus while trying to keep some semblance of the economy going. Part of…
Read MoreSearch Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business
When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry had to undergo an immediate transformation. We saw the rise in hobbies as people began to focus more energy inward and at home. We also saw a change in how businesses and consumers needed access…
Read MoreHow to Capitalize on Your Down Website Traffic from COVID
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in the past few months. There’s varying degrees of optimism or sense of being overwhelmed that accompanies these conversations. With limited interactions, that means limited business. It has meant less overall…
Read More5 Safe Business Practices in a Digital Environment
One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the insanity that has played out in the first six months of the year. We’ve all likely had to do and try things that we never thought possible before. For example,…
Read MoreSearch Sessions | Protect Local: Evolving Your Business for Today and Tomorrow
COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to shake out. More than one in five of the US’s 30 million small businesses say they could close permanently in the next two months because of the coronavirus pandemic, retail being hit harder than most…
Read MoreHow Consumer Behavior Changes During COVID-19
“The New Normal”. That’s a phrase we’ve all heard a lot over the past couple months. It’s hard to believe that most of the world has been in lockdown for two months or more during 2020. And industry leaders across the globe have realized that the world we knew at the start of the year…
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