It’s the end of another year and it’s time to reflect on all that has happened and was searched by users on Google. Around the world, individuals in the year 2022 searched around the focus of “change”. Whether it was learning about global issues or pop culture, finding a new passion, hobby or lifestyle, or helping a neighbor or friend in need, users searched around the perspective of change. In this article, we discuss search findings from this year’s Google Year in Search Report. Let’s get started!
Finding New Ways to Search
While there are terms we can type in and search for, there are also different methods that have evolved in the way individuals have searched this past year. There is mention of a top global Hum to Search song category going to Ali Sethi’s “Pasoori”. This category finds its results from users utilizing voice search.
Individuals also utilized Google’s voice assistant by asking, “Hey Google” to help make things a little bit easier for everyday life. From setting 7am alarm clocks (which was the most popular alarm time people asked to set), to making you laugh with “tell me a joke” being a top ask followed by “one more.”
Another method of search that has evolved is image search and specifically on Google, Google Lens. Individuals most commonly use Lens to translate an image to help get a better understanding of things. It assisted individuals in exploring the world around them by identifying what they saw. In fact, the top searched animals on Lens this year were the domestic short-haired cat, tabby cat and polydactyl cat.
Global Search Trends
Google creates a Year in Search report every year to showcase the most popular trends and terms that were searched by individuals. Here’s some of the top trending global terms users searched for:
- India vs England
- Queen Elizabeth
- Ind vs SA
- Queen Elizabeth passing
- Election results
- Powerball numbers
- Johnny Depp
- Will Smith
- Amber Heard
- Vladimir Putin
- Chris Rock
- Thor: Love and Thunder
- Black Adam
- Top Gun: Maverick
- The Batman
To learn more global trends, or individual country trends, you can visit the Google Year in Search 2022 Report.
Local Year in Search
Besides looking at searches from a global and national perspective, Google has added a new feature to look at the local trends that were popular in your area. This year’s search report includes a new Local Year in Search addition. You can go about looking at local trends in a few ways. You could type in your city or zip code to see the local search report, or go to the full scale maps and click on the cities they have highlighted below.
The local report goes over a few comparing stats (with other cities) and then shows the top 10 local search trends in the area. Here are some of the local trends Google highlights or compares to other cities for Salt Lake City, UT:
- For the Salt Lake City, UT area, it was the only place in the country that had blueberry compote as its top trending recipe.
- Of the 2 places that had showtimes as a top trending “near me” search, the Salt Lake City area searched for it the most. The other area was San Francisco, CA.
- The Salt Lake City area’s top trending animal this year was the pallas cat.
- Of the 2 places that had roast beef sandwich as a top trending “near me” search, the SLC area searched for it the most. The other area was Denver, CO.
- Country was the Salt Lake City area’s top searched music genre.
Here are Salt Lake City, UT’s top 10 local search results:
- roast beef sandwich near me
- chicken sandwich near me
- lasik surgery near me
- at home covid test near me
- diesel prices near me
- gas prices near me
- pilates near me
- cheapest gas near me
- showtimes near me
- dog wash near me
Enhancing Your SEO Search Strategy
Searching on search engines is always going to be constant and will expand to a variety of potentials for individuals in the way they find their information. Individuals have a variety of needs and wants and typically end up going to a search engine for assistance. When a user is looking for something in your expertise, it’s important to be there to help them.
Utilizing SEO strategies is the best way to get found online in search engines. Boostability can be there to help you and your clients with our white label SEO services. Over the past decade, we have championed the SMB and have grown to provide SMB SEO to more partners and satisfied customers than any other provider in the world. Learn more about growing your SEO with Boostability today!