As difficult and unexpected 2020 turned out to be, we can always look back at the good and the bad in an unforgettable year. A week ago, Google released it’s 2020 Year in Search report that showed all of our individual curiosities of ‘why’ and ‘what’ we searched in the year 2020. The list contains trends of different newsworthy categories that took place during this historic year. The volume of search requests increased drastically compared to past years.
As individuals tried to find clarity and understanding in 2020, the word “why” was searched more often than any other year before. Whether that included “why is toilet paper sold out?” or “Why is empathy important?”. Both of these questions, including more ‘why’ questions, were included in Google’s Year in Search video:
Globally, the top 5 searches overall were:
- Election results
- Kobe Bryant
Individuals searched for loses, wins, and new ways to adapt in the year 2020. We lost individuals such as Kobe Bryant, George Floyd, and Chadwick Boseman, and those affected by the coronavirus. Along with losing individuals, we missed opportunities such as graduation ceremonies, traveling and visiting our loved ones, and concerts. With all of these losses, we were able to gain wins in new ways to communicate online through Zoom, find unique ways to celebrate our loved ones, watch lots of new series such as Tiger King, and play games such as Among Us. We learned new skills and hobbies such as baking bread, setting up trick shots around the house, or learning a new instrument. And, of course, the top trending searches list also features some of the ways we coped and kept ourselves entertained this year.
As we celebrate the year 2020 coming to an end, we can all agree on having new hopes and excitement for the year 2021.
To learn more about the top search trends for the world and specific areas, visit Google’s Year in Search 2020 list.