Posts by cmiller
How Do iFrames impact Your SEO?
Remember <iframe> tags? These snippets of HTML code allow you to embed content from one webpage directly into another. Think embedding a YouTube video, a Google Map, or a social media feed onto your site. For years, the SEO community debated whether using iframes was a death sentence for your search rankings. Old advice often…
Read MoreGoogle, Bing, Yahoo: Their Difference and AI Integrations
The Core of Search: Understanding the Engines Navigating the vast digital world often begins with a simple search query. While the outcome – a list of relevant links – might seem uniform across platforms, the underlying mechanisms, unique features, and overall user experience offered by search engines like Google, Bing, Yahoo, and their growing number…
Read MoreEcommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)
In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. It’s predicted that total U.S. retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion and ecommerce sales will grow 16.1%. Ecommerce is a fast-paced and evolving industry with cutthroat competition.…
Read MoreConducting an SEO Audit for Beginners
Due to the ever growing digital market competition, it’s always important to be at the top of your game and know what’s going on around you. SEO is one of the most important and beneficial factors that can help your business be aware and on top of your competition. However, with all of the different…
Read MoreKeeping Up and Tracking Google Algorithm Updates and Trends
When talking with our partners about some of the struggles they face and how we can better help, one of the biggest topics we’re asked about is just being able to keep up with the trends and innovations that come so often in the tech and SEO realm. And admittedly, with frequent algorithm updates, it…
Read MoreBlack Hat vs. White Hat vs. Gray Hat SEO
Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a user’s search. Therefore, each company constantly seeks better ways to identify the best answer to any given query. Answers to queries comes in various forms such as pictures, videos, products, articles, etc. Because of this, websites need…
Read More2020 SEO Recap and 2021 Predictions
Overall 2020 was certainly an interesting, challenging, and unique year. Both in terms of a global pandemic and turbulent search landscape. This year was riddled with a plethora of new social norms as well as new ways to conduct business. This was especially true for small and medium sized companies and websites where entire businesses…
Read MoreHow to Track Keyword Growth
Every SEO strategy has several key factors that lead to success in ranking on search engines. One of the most important pieces of that strategy is your keywords. A keyword best describes the content on your page or blog post and is the search term you want to rank for on a specific page on…
Read MoreWhat You Need To Know About Google’s December 2020 Core Update
Google announced the morning of December 3rd, that a new core algorithm was going to be released. They’re calling this new update the ‘December 2020 Core Update’ which is in line with the last few public algorithm updates. In the announcement, Google added this update is no different from any other core algorithm update released…
Read MoreWhy Website Traffic Can Drop, Even When Ranking On the First Page of Google
When users type a query in a search engine, they are presented with results that include paid ads and organic search results. Organic traffic refers to visitors that come to a website from a search engine that was earned naturally, not paid for via advertising. And Search Engine Optimization (SEO) is the work that goes…
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