It’s the end of 2023 and this was a memorable year for Google. For starters, Google turned 25 this year! Now that we are at the end of the year, Google has put together their Year in Search report. This year their focus was on “the most searched” terms for the past year and of all time. 

Global Search Trends

Google creates a Year in Search report every year to showcase the most popular trends and terms that were searched by individuals. Here’s some of the top trending global terms users searched for:


  1. War in Isreal and Gaza
  2. Titanic Submarine
  3. Hurricane Hilary
  4. Hurricane Idalia
  5. Hurrican Lee


  1. Damar Hamlin
  2. Jeremy Renner
  3. Travis Kelce
  4. Tucker Carlson
  5. Lil Tay


  1. Matthew Perry
  2. Tina Turner
  3. Jerry Springer
  4. Jimmy Buffet
  5. Sinead O’Connor


  1. Barbie
  2. Oppenheimer
  3. Sound of Freedom
  4. Everything Everywhere All at Once
  5. Guardians of the Galaxy Vol. 3


  1. Grimace Shake
  2. Lasagna Soup
  3. Chicken Cobbler
  4. Black Cake
  5. Pumptini

To learn more global trends, or individual country trends, you can visit the Google Year in Search 2023 Report.

Enhancing Your SEO Search Strategy

Utilizing SEO strategies is the best way to get found online in search engines. Boostability can be there to help you and your clients with our white label SEO services. Over the past decade, we have championed the SMB and have grown to provide SMB SEO to more partners and satisfied customers than any other provider in the world. Learn more about growing your SEO with Boostability today!


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.