27 Dec Top 10 Boostability Blog Posts From 2017 That You Can Apply To The New Year
First on the list: Google Map Maker officially shut down on March 31, 2017. The Google Map Maker existed so that users could contribute to map changes. Now, this functionality has moved into Google Maps in order to help reduce spam or the abuse of the original program. Google’s official announcement can be found here.
Next up: in 2016, the world of search engine optimization had some key changes. Long-form content became more significant throughout 2016, as well as long-tail keywords. Similarly, exact-match keywords no longer mattered and marketing automations increased.
While this review was one of our most popular posts in 2017, we have the latest results ready for you! Read more on how SEO changed throughout 2017 with this latest post:
Google, the ever popular ruler of the Internet, has come up with certain strategic changes to promote SEO-based marketing through a better channel. As a result, websites that rely strongly on email subscription and pop-up ads may face some difficulty with these strategic changes from Google.
Were you one of the companies to benefit from these changes, or did your email marketing strategy need a redo in 2017?
Happy Holidays! At Boostability, we love the holiday marketing season. Consequently, our holiday-themed posts continue to be some of our most searched-for topics throughout the year. See if your holiday marketing is right on schedule or get started with ideas for the 2018 holiday marketing season with these 12 weeks of holiday marketing tips.
Your most important words are your headline! Learn more about how to construct the perfect headline for SEO-purposes in order to catch your reader’s attention. Take advantage of sub-heading organization and lists for optimal blog readership. And understand just how big of an investment blogging can be for your company. It is all right here in our #5 post of the year. Check it out.
Undoubtedly a timeless post that Boostability (and others) have visited time and time again. However, that doesn’t make the topic any less important as proven by being #6 on our list of top 2017 blog posts! Brush up on your keyword knowledge by clicking the title-link above.
It is no secret that when you add influencers into the marketing mix, they can positively impact sales. In fact, almost half of Millennials and Generation Z consumers (13 to 35 years old) reported purchasing something recommended by an online celebrity in a Ypulse study. To make better use of this trend, Facebook has introduced a creator amplification tool. Get to know the latest about this tool by clicking the link.
The local industry is on a rapid growth, tracking to be a $100B industry in coming years. These days people are more frequently using local search methods to find businesses of any industry. BiA/Kelsey, for example, claims that up to 97% of people use local searches to research about online products or services.
Learn more about online reputation management and local search marketing strategies with this important topic from our friends at NAVADS.
Although Google Maps does feature ratings and reviews, traditionally most users would turn to Yelp for a better indication of the quality of a business. This is now beginning to change.
To compete with the power of Yelp, Google released Local Guides back in 2015. Since it was introduced, it has undergone several changes. Furthermore, these changes have increased benefits for users and enabled the service to become a stronger competitor for Yelp. Read more about this 2017 change by clicking the title-link.
Learn all you need to know on how to effectively recycle mega posts, utilize infographics, and continually come up with creative content for a search-engine-friendly blog. Since this post sits at #10 on our Top 10 of 2017 list, we’d like to wager that it holds some of the most important and timeless facts for keeping your SEO strategy strong! Read more by clicking the title-link.