Krystin Pipkin

Krystin is the Social Media and Brand Management Coordinator at Boostability. Specializing in curating engaging social posts that keep our readers, partners, and clients informed on the latest digital marketing updates, trending news, and best practices to enhance their SEO campaigns. In addition to that, Krystin spearheads the review generation and management initiative throughout the entire company. Outside of work, Krystin loves BTS, baking, Harry Potter, and trying new local restaurants in her community (especially brunch and coffee)!
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How to Create and Install a Chatbot For Your Website

By Krystin Pipkin | August 22, 2023

In this article, we simplify the steps on how to create a chatbot on your website and Facebook Messenger. Follow along with us here!

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How to Spot and Remove Fake Google Reviews

By Krystin Pipkin | April 6, 2023

Good local SEO requires authentic, positive reviews. But what about false reviews? Learn how to remove fake Google Reviews here!

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How to Increase Google Reviews for Your Business

By Krystin Pipkin | March 30, 2023

Reviews play a crucial role in the success of a company. Learn how to increase Google reviews and win more customers for your business!

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How to Correct or Claim a Business Location on Google Maps

By Krystin Pipkin | February 28, 2022

This article was first published on Sep 28, 2015 and last updated to reflect the most up-to-date information in February 2022.ย  Note: Some content in this post may be out of date, you can see…

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Do Hashtags Affect SEO?

By Krystin Pipkin | November 16, 2021

This article was first published July 1st, 2019. It was most recently updated November 2021. People often ask โ€œdo hashtags affect SEO?โ€ or โ€œare hashtags good for SEO?โ€ As popular as hashtags have become, theyโ€™re…

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Can Pinterest Affect Your SEO Value?

By Krystin Pipkin | September 22, 2021

This article was originally posted on March 13th, 2017, and was last updated September 2021. Can Pinterest provide value to a businessโ€™s SEO marketing strategy? The short answer is absolutely, if you use it right.…

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Search Sessions – How to Identify High-Converting SEO Keywords for your Website

By Krystin Pipkin | September 17, 2021

This edition of Search Sessions talks about how to identify high-converting SEO keywords for your website with industry leader Semrush.

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How Does Social Media Help Your SEO? An In-Depth Guide

By Krystin Pipkin | September 8, 2021

Social media is a powerful tool for your business and marketing strategy. Although social media isnโ€™t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach future customers quite effectively.…

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Search Sessions – Video: A Better Way to Market, a Better Way to Work

By Krystin Pipkin | August 13, 2021

Video is a massive tool in digital marketing today and a powerful way to reach new audiences and reconnect with the ones you already have. And itโ€™s easier to do video marketing than you think!ย …

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Is Googleโ€™s โ€˜MUMโ€™ Update Going to Change Voice Search?

By Krystin Pipkin | June 29, 2021

Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development:…

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How Do I Optimize Google My Business for Franchises?

By Krystin Pipkin | March 2, 2021

With the age of convenience and online acceleration in 2020, it is important you have an online presence to set your small business up for success. Customers are going online before making their purchase and…

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PR Boosting Your SEO Strategy

By Krystin Pipkin | February 2, 2021

There are several different factors that affect your businessโ€™s overall success. As we continue to rapidly move forward into the digital world, it is very important for your business to not only have a digital…

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Long-Form vs Short-Form Content

By Krystin Pipkin | December 1, 2020

Content is one of the most important elements for any SEO strategy to rank well on search engines. Having relevant content on your website is one of the key pillars of keyword research. In fact,…

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Full Steam Ahead: How SEO helped Clayton Industries Maintain and Grow Online Presence

By Krystin Pipkin | November 11, 2020

Did you know that in the industrial world, steam powers many of the incredible machines that keep our world running? From aerospace, pharmaceutical, to even food and candy, these industrial processes require a steam source…

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Broad Versus Exact Match SEO Keywords

By Krystin Pipkin | October 20, 2020

Every business needs a strong SEO strategy to start ranking on search engines. As you spend time fine-tuning and strengthening your campaign, you should start seeing lead changes as your website moves up in rankings…

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When Should I Launch My Website if I’m Starting a Business?

By Krystin Pipkin | September 24, 2020

Starting a business comes with a lot of new steps and challenges. And as a business owner, you want to make all the right decisions that set you up on the path to success. Within…

How Google My Business Helps Your SEO

By Krystin Pipkin | August 20, 2020

As a business owner, itโ€™s more important than ever to improve and optimize your digital presence. With the changes in the current global economy, more customers are shifting their focus and buying habits online. If…

Boostability’s Most Frequently Asked SEO Questions

By Krystin Pipkin | July 21, 2020

Here at Boostability, we like to think we’re pretty good at this whole SEO thing. As we constantly talk to clients from around the world, we get a lot of similar questions and concerns. We…

Why You Need to Avoid Keyword Stuffing in Your Content

By Krystin Pipkin | June 18, 2020

Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website up in the rankings. But SEO is an end game.…