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How to Create a Video Content Strategy
SEO isn’t just a big deal for blog posts. SEO is equally important for videos. Here’s why: The world’s second largest search engine isn’t
Long-Form Content: What Is It and How Does It Impact SEO?
Various factors play a key role in your website’s SEO and overall ranking. But perhaps one aspect that can have an interesting impact on
User Experience and SEO: What You Should Know
Google considers many factors when ranking sites, such as link building, keywords, and high-quality content. Traditionally, marketers stuffed web pages with keywords to rank
How A White Label Partnership Can Help Your Agency Succeed
Whether you’re an agency or provide services directly to your own business clients, a white label partnership can help your business grow. Whether your
How to Turn Client Testimonials Into SEO Wins
You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive and unbiased reviews of
What Makes an SEO-Friendly Landing Page?
As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to
PPC vs. SEO Keyword Research: What’s the Difference?
This article was first published on April 19th, 2018, and was updated March 2022. Whether you’re running pay-per-click (PPC) ads on Google or trying
How Marketing Agencies Can Diversify by Reselling Services and Platforms
COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary – a combination of people
Should I Invest in Content or Backlinks?
Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link
Google Sets Date for Google Analytics 4 Transition From Universal Analytics
Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March
