Welcome to the second quarter of 2024! We are starting to see the implications of the first Core Algorithm update of the year. That update was a game-changer. But it wasn’t just the core update, there was a lot of other news impacting rankings across the web. So buckle up. We’re about to dive deep into the intricacies of the March 2024 SEO update. I promise, by the end of this, you’ll be well-prepared to navigate the ever-evolving world of SEO.

Key Changes in March 2024 Update

As we delve deeper into the March 2024 SEO update, it’s crucial to single out the key changes that have made a significant difference in how we optimize our content.

User Experience (UX) Optimization became more central in this update. Google further refined its approach to ranking pages based on the quality of user experiences. The update focuses on elements such as site loading speed, interactivity, and the stability of content during load.

Core Web Vitals also gained more substantial weight. Now, they’re more than just a tie-breaker. They’ve become a necessity while developing and optimizing digital content. These metrics measure the loading experience, interactivity, and visual stability of a page.

Another notable change is the emphasis on Content Quality. Content relevance has always been a top priority, but Google had ramped up the ante in the March 2024 update. Now, it’s all about providing your audience with precise, high-quality content. Informative, well-structured articles are more likely to achieve top ranking in SERPs (Search Engine Results Pages).

Mobile Usability is another critical change. Your website’s compatibility with mobile devices now heavily impacts your SEO. Sites that aren’t optimized for mobile viewing can expect a dip in their rankings.

Lastly but definitely not least, the E-A-T Principle (Expertise, Authority, Trustworthiness) has come in full swing. If your site or content displays explicit signs of trustworthiness, proficiency, and authority, you can bet Google’s algorithms will favor you.

These changes in the March 2024 update will have an immediate and lasting impact on SEO trends. As we move forward, keep these priorities front and center in your approach. Adjusting your strategies to fit these new requirements won’t be an overnight process; it’ll require a consistent, persistent effort.

Key Changes in March 2024 Update
User Experience (UX) Optimization Focuses on elements such as site loading speed, interactivity, and stability of content
Core Web Vitals Plays a crucial role in measuring the loading experience, interactivity, and visual stability of a page
Emphasis on Content Quality High-quality, informative, well-structured content gains favor in SERPs

Strategies to Adapt

The first step for adapting to the March 2024 SEO update is Understanding User Experience (UX) Optimization. It’s not enough to have a visually appealing website. The focus should primarily be on usability complete with easy navigation, a clear hierarchy of information, and engaging interactivity. Our goal here is to reduce visitor frustration and increase the time they spend on our pages.

Next, let’s dive headfirst into tackling Core Web Vitals. These metrics directly related to load time, interactivity, and visual stability, and shouldn’t be ignored. Tools like Google’s PageSpeed Insights can help us optimize these vitals by detecting issues and providing necessary fix recommendations.

Quality over quantity is our mantra when considering Content Quality. Let’s ensure that each piece of content on our site is valuable, unique, and worthwhile for our visitors. Don’t forget, it’s not about stuffing keywords. Instead, it’s about answering user queries comprehensively and effectively which helps in improving organic visibility.

Mobile Usability mustn’t be neglected considering the heavy reliance on mobile browsing nowadays. A mobile-friendly interface should never be a choice but a priority. Check for touch elements too close together, content wider than the screen, or unreadable text and fix them immediately.

Lastly, the E-A-T Principle, acronym for Expertise, Authority, Trustworthiness, plays a critical role in enhancing our site’s credibility. Earning high-quality backlinks, demonstrating industry knowledge, and maintaining a consistent posting schedule are some ways to build the E-A-T of a website.

These were some of the practical and foolproof techniques that we should emphasize on while trying to keep up with evolving SEO trends. Armed with these strategies, we are well equipped to turn the tables even when Google decides to shake things up a bit.

Crackdown on Spammy SEO Tactics

Also in March, Google really cracked down on spammy SEO tactics launching a multi-pronged attack. This includes targeting expired domain abuse, scaled content abuse, and “parasite SEO”. Scaled content abuse includes things like AI-generated content mills where it’s obvious that a person did not write the content. And “parasite SEO” is publishing content on third-party domains with very minimal oversights. 

Millions of websites around the world are impacted by these new policies. Some even went as far as being hit with manual penalties and deindexed for violating these policies. So the avoid that, it’s just as simple as making sure all SEO practicies are above board. That means legitimate link building, high quality content creation, and fixing all technical and back end issues that could impact a website’s functionality. 


So there you have it. The March 2024 SEO update isn’t a hurdle but an opportunity. It’s about embracing UX Optimization, mastering Core Web Vitals, focusing on content quality, ensuring mobile usability, and living the E-A-T principle. Remember, it’s not just about ticking boxes. It’s about delivering a seamless, valuable experience to your users. Be the best in your field and proving it. It’s about trust. If you can do that, you’ll not only survive the update, you’ll thrive. And I’m confident that with the right approach, you can make it happen. Here’s to your success in the ever-changing world of SEO!



Kristine is the Director of Marketing at Boostability. She brings a decade's worth of communications strategy work to the company. Kristine has a Masters Degree in Leadership and Communications from Gonzaga University and graduated from BYU with her undergrad in Broadcast Journalism. She's worked in television news, public relations, communications strategy, and marketing for over 10 years. In addition to being a part of the marketing team, Kristine enjoys traveling, sports, and all things nerdy.