Posts by aprice
WHY SEO is an Essential Step to Success for Your Business
We talk all the time about the importance of SEO for a business. We maintain that SEO can help you grow your business online and bring in more customers over a sustained amount of time rather than many things where you pay for a one and done service. In today’s digital age, SEO helps to…
Read MoreHow to Dominate Your Local Competition in 3 Easy Steps – Search Sessions
For local businesses, it’s important to stay on top of your local search presence, stay ahead of the competition, and find ways to modernize your business to attract and convert new customers. On this week’s Search Sessions, we talked with Zeke Kuch, Co-Founder and CRO, and Danny Laneri, Director of Business Development with Swell –…
Read MoreCOVID Changes Up How We Shop
As Covid-19 changed the world, we saw a shift in the way we operate and usually do things. In 2020 we found out how the world of commerce has accelerated and shifted the way businesses run and grow. Commerce is the interaction between businesses and their customers and we’re all entering into a new era…
Read More2021 Digital Trend Report – 15 Expert Predictions for the New Year
Are you prepared for growth in 2021? In this article, 15 CEOs, thought leaders, and experts share their 2021 business and marketing trend predictions so you can prepare your business and marketing plans for the new year. 2021 Business and Marketing Digital Trends The COVID-19 pandemic has changed the way businesses operate, how employees work,…
Read MoreSearch Sessions – The Top 2 Sales Techniques Every Business Owner Needs to Know!
We were joined by Boostability VP of Business Development Matt Tennison and Director of Sales Matt Salzl to walk us through the two sales techniques every business owner needs to know and how to take your prospects from seeds to sales! They go over some best practices about sales and experiences they’ve shared working together…
Read MoreSearch Sessions – How to Increase Sales & Control Your Brand on Amazon
E-commerce has been steadily growing with the popularity of online marketplaces like Amazon. As COVID-19 pushed consumer buying online, it accelerated the need for businesses to sell their products online faster than ever before. Pattern’s Chief Revenue Officer John LeBaron and Gray Falkon’s CEO Trajan Bayley walked us through how to increase sales and regain…
Read MoreSearch Sessions – Growing Your Website’s Earnings With Google
Businesses are looking for different ways to monetize their website and increase revenue because of COVID-19. Google’s Joseph Pfister, Strategic Partner Manager in the Online Partnerships Group joined this edition of Search Sessions and walked us through how website publishers can use Google monetization products to grow their business with AdSense. With more than 2…
Read MoreSearch Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this changes, SMBs had to conduct business in new environments in a socially distanced world. Businesses without an online presence have…
Read MoreSearch Sessions | SEO Reopening Checklist: How to Restart Your Digital Marketing Efforts
Due to COVID-19, many businesses have had to make quick changes to their marketing and SEO strategies to stay afloat. As different parts of the country seek to reopen, it’s important to take inventory on your SEO strategy to stay competitive. Our SEO checklist is a great starting point for SMBs who want to get…
Read MoreSearch Sessions | Social Media Strategy: The Top 5 Ways to Promote Your Brand on Social Media During COVID-19
Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. Many companies have asked us about the best social media channels to use to promote their business. They want to know what they can do to optimize their current social media right…
Read MoreSearch Sessions | The COVID Customer Mindset – Understanding the Changing Customer to Future-Proof Your Business
When coronavirus hit, customers and businesses had to adapt to the new normal. Communication and needs changed. The restaurant industry had to undergo an immediate transformation. We saw the rise in hobbies as people began to focus more energy inward and at home. We also saw a change in how businesses and consumers needed access…
Read More5 Safe Business Practices in a Digital Environment
One of the key principles of 2020 survival is adaptability. We all have needed to learn this skill in new and varying levels throughout the insanity that has played out in the first six months of the year. We’ve all likely had to do and try things that we never thought possible before. For example,…
Read MoreSearch Sessions | Protect Local: Evolving Your Business for Today and Tomorrow
COVID-19 changed the digital landscape for local businesses around the world and the long term economic impacts are starting to shake out. More than one in five of the US’s 30 million small businesses say they could close permanently in the next two months because of the coronavirus pandemic, retail being hit harder than most…
Read MoreSearch Sessions | How to Thrive in a COVID-19 New Era of Business
In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and marketing Ryan Cantor about how your business can adapt to the new normal, the customer phycology shift, how to conduct safe commerce, and how to leverage technology to build trust and do business in this…
Read MoreSearch Sessions | Actionable SMB Strategies During COVID-19
In the fifth episode of Boostability’s series Search Sessions, Amanda Price (Vice President of Marketing) chatted with Boostability’s resident SEO experts Colton Miller and Mike Marsh about easy-to-implement SEO strategies for a variety of business verticals. Boostability was founded specifically to help small businesses succeed online. With nearly 30,000 small business clients across the…
Read MoreSearch Sessions | The Impact of COVID-19 on Global Search and Consumer Behavior
In the fourth episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) hosted a conversation with Duane Forrester, the Vice President of Industry Insights at Yext, to explore the way consumer behavior has changed due to the COVID-19 pandemic. Not all search categories have seen a decrease in traffic. It’s…
Read MoreSearch Sessions | How to Lead Your Business Through Change
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the third episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) joined by Lisa Peterson (Client Partner) and Cheri Sherman (Implementation Specialist) from Franklin Covey for…
Read MoreSearch Sessions | How to Optimize Your Accounting During an Economic Downturn
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the second episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Garret Wagner (CEO of C3 Evolution Group) and Rafael Casas (Accountant Advocate…
Read MoreSearch Sessions | The Importance of SEO During COVID-19
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In this first installment of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Mike Marsh (SEO Manager) and Colton Miller (Director of SEO) for a conversation…
Read MoreReach New Customers With Messaging App Marketing
Since its creation in 1996, instant messaging has revolutionized communication. Nowadays, global conversation is an accepted and often expected part of daily life. With such high prevalence among consumers, is your company taking advantage of IM’s marketing capabilities? If not, you’re missing out on a golden opportunity. What Is Consumer Messaging Marketing? Simply put,…
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