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Google Releases August 2023 Broad Core Update
- By Ansley Merrill
- . August 24, 2023
This is the second Google core update of 2023. The rollout is expected to take up to two weeks to complete.

How to Create and Install a Chatbot For Your Website
- By Krystin Pipkin
- . August 22, 2023
In this article, we simplify the steps on how to create a chatbot on your website and Facebook Messenger. Follow along with us here!

The Best Ways To Go About Franchise SEO
- By Ansley Merrill
- . August 14, 2023
Franchise SEO has unique issues and challenges for local owners. Dive into the best ways to go about your franchise SEO!

July 2023 SEO Update
- By Kristine Pratt
- . August 10, 2023
There was a lot of instability in search results for Google throughout July. Learn more about the SEO updates that happened July 2023!

OpenAI Releases New Web Crawler Named GPTBot
- By Ansley Merrill
- . August 9, 2023
On August 8th, 2023, OpenAI’s ChatGPT announced information about its new web crawler GPTBot. Learn more here!

Google Ranking Algorithm Research Introduces TW-BERT
- By Ansley Merrill
- . August 8, 2023
Google announced research for a new ranking framework called Term Weighting BERT (TW-BERT) that will help improve search results. Learn more here!

SEO Silos: The Beginners Guide To Silo Website Architecture
- By Darren DeMatas
- . August 8, 2023
A silo is a great visual for a way of grouping pages to improve SEO. Learn more about SEO silos and website architecture in this

How to Conduct a Complete SEO Competitive Analysis
- By Maja Teagle
- . August 2, 2023
Finding out what your competitors are doing can help you explore gaps to boost your rankings. Learn more about conducting an SEO competitive analysis here!

What is YMYL Content on Google?
- By Ansley Merrill
- . July 31, 2023
A big factor in Google’s E-E-A-T emphasis includes YMYL content and articles. This guide will walk you through what YMYL is and what you need

How Do Search Engines Work and Why Should You Care?
- By Ansley Merrill
- . July 27, 2023
How do search engines work? The way they work may be a mystery for some. However, you’ll find that there’s no mystery, only some basic

Traditional Marketing vs Digital Marketing: What’s the Difference?
- By Ansley Merrill
- . July 24, 2023
This article provides an overview of traditional marketing vs digital marketing and their unique benefits and advantages.

How to Calculate Your SEO ROI & Prove Your Value
- By Paul Boucher
- . July 18, 2023
Calculating SEO ROI can be more complex than with other channels, but it’s vital to the success of a client or partner relationship. Learn more
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Search Sessions – SEO Mythbusters
- By Kristine Pratt
- . October 15, 2021
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Boostability Wins 2019 Comparably Award for Best Work-Life Balance
- . October 9, 2019