18 Jul Internet Marketing with an SEO Partner
In every industry today, it is extremely important that businesses market their brand effectively on the Internet. However, before business owners decide on a certain Internet marketing method, it Is important to review the main candidates and their general characteristics:
1. Search Engine Optimization: Search Engine Optimization, or SEO, is the process by which a website’s rankings in search engine results provided by Google, Yahoo! or Bing are increased organically by a series of Internet marketing strategies. When search engines provide an Internet user results for the search phrase “pet products,” they use their cache of crawled websites to quickly generate a list of sites that are ranked according to their authority in the industry, their relevance to the keyword, and their general correctness, which is judged according to how often the site is updated. Given these different characteristics that affect how search engines rank websites, companies can use a professional SEO partner to increase their rankings in Google for their most significant keywords. Using an SEO partner is the most effective way to market any business online today. Because businesses in every industry will rely on Internet traffic to their website for sales and consumer awareness, it is important that they be ranked highly in search engine results. Otherwise, there is little chance that interested customers will be able to find that business’ website!
2. Social Media Marketing: Social media marketing through websites like Twitter, Facebook, Reddit, Digg, Gather, and more is a great way for businesses of every industry to generate a following around their brand, increase consumer awareness, and gain authority in their industry. However, social media marketing also has its limitations! For instance, although social media pages will allow businesses to post links to their website, these links provide no SEO value for the business. This is because each social media network has adapted a policy that makes the outbound links from their site “no follow” links, which means that the link location is not physically stored in the website’s index. This is what makes inbound links so important in SEO!
3. Pay Per Click Ads: Pay Per Click ads, or PPC ads, are available for purchase in search engines like Google, Yahoo! and Bing. These are the advertisements that you see at the very top and sides of search engine results for different keywords. While SEO tactics increase a company’s search engine listings organically, PPC ads get the company’s site automatically listed on the first page for their desired keywords. With PPC ads, you create your desired ad, complete with a title, description, and link. Then, you set a time frame that you would like the ad to run, along with a set budget. Once your ad reaches your budget limit, the search engine will pull the ad from their listings, making certain that the ad does not exceeded your budget limit. Depending on what time of day you set to run your ad, the per click cost will vary. For instance, the most costly ad space will be for weeknights past 9:00 PM, weekdays around 9:00 AM, and any time around holidays. For instance, around the Christmas holiday, ads will cost more for each click. While PPC ads can generate an instant boost in traffic to your site, this traffic increase is transient and will not continue once your ad expires.
In summation, these three Internet marketing tactics each have their own benefits for different industries. However, for the most lasting marketing tactics, business owners should work with a professional SEO partner. An SEO partner will ensure that the business owner sees an increase in Internet traffic that will last much longer than the transient effects of social media marketing and PPC ads!