01 Sep How to Set Up and Succeed with Your Twitter Business Account
So you’ve been holding out, and now you are finally ready to use Twitter for your business. Social media is a great way to interact and engage with your potential clients and create loyal customers. Twitter boasts 300 million active users, meaning if you aren’t using Twitter, you are missing out on a vast untapped market.
Continue for a basic rundown of how to sign up on Twitter and which practices to follow for your business.
Signing Up for Twitter
Twitter explains how to set up an account on their website, but the basic steps are as follows:
- Go to https://twitter.com/signup.
- Enter your name, phone number/email address, and password.
- Click “Sign up.”
- Enter the verification code sent to your phone.
- Select a username (select a name that is relevant to your business).
- Double-check and verify your name, phone number, password, and username.
- Click “Create my account.”
So you have created a Twitter account for your business, now what?
Twitter has provided an infographic on why and how people interact with businesses while using this platform. Like a lot of social media websites, people use Twitter to learn, connect, and share. Below are some basic tips to help you grow and connect, in the right way, with your Twitter audience.
1. Connect, Sell, Repeat
People don’t visit social media (at least initially) to purchase a service. Think about it—do you go to Google or Twitter when looking for a plumber?
Try connecting with your clients through industry-related questions and topics. Provide them with articles (even if they are not written by you) that allow them to learn, connect, and share.
For most small businesses, a promotion about your business is not going to help your audience learn, connect, or share. This isn’t to say you can never advertise your business, but you should create the engagement and loyalty beforehand.
Gain followers by providing engaging content. Once you have gained your followers, you can try to sell them. However, to maintain your followers, you need to continue providing engaging and interactive content.
Twitter offers a more in-depth article on content strategy.
2. Use Hashtags
You have likely seen hashtags, the pound sign (#) followed by a phrase that groups together tweets on a specific topic. But do you know how to effectively use them to engage and grow your audience? Start with the following tools.
Hashtagify can help you generate hashtags that people use when interacting with your industry. Put in the main service provided by your business, and the tool generates a list of hashtags related to that service. Then use those suggestions.
RiteTag lets you know how popular certain hashtags are. Try using a hashtag that isn’t too popular (so it will not get lost and buried by the other companies using the same hashtag) or isn’t used at all (so you know the people who use the hashtag want to find you).
Twitter recommends keeping your posts short and focused on a single idea. The general consensus is to use no more than two hashtags. Too many can clutter the message. For more ideas on how to use hashtags in your tweets, check out our recent blog post.
3. Be Consistent
Maintain your followers by being consistent. It doesn’t matter how much content you generate or share as long as you are consistent. If you start out sharing content a couple times a day, people will begin to expect content a couple of times a day, and they’ll be disappointed if you drop to sharing once a month.
4. Work on Customer Service
A great and underutilized way for businesses to use Twitter is to quickly handle customer service questions. However, be careful to set proper and consistent deadlines. Twitter users want responses as quickly as one hour after the question was sent, which can be very demanding for a business owner.
However, when you answer questions clearly and quickly, 71% of your audience is likely to recommend your business.
If someone uses your username, adds your business hashtag, or messages you directly, reach out in a consistent manner. They care enough about your service to reach out and interact—so be sure to respond.
There are many nuances to the art of using Twitter with your business. However, to start building your audience, and eventually your business, you do not need to be perfect. Just start with the steps above. Drop a note in the comments with additional ideas on how small businesses can use Twitter!