02 Aug For the Next 30 Days
What are you going to do to improve your business’ online presence for the next 30 days? My challenge to you is to set an attainable 30 day goal for your company. Establish whether your goal will be something you are going to be working on yourself, or if it will be an entire business effort. This is something that you will have to determine, as well as what your goal is going to be. If you don’t have any ideas for what you can do to improve your business, don’t worry because I offer some suggestions later on in this post.
Let me first share with you a video from Matt Cutts about making 30 day goals for himself. Matt Cutts is a spokesman and authority in the SEO world and is someone that I look up to. Hopefully this video will motivate you as it did me.
In this video Matt talks more about personal 30 day challenges, but I want this to be directed more towards your business presence online. Let me give you a few ideas that you can work with. I would also love to have some of you follow up here on this post in 30 days and let all of us know what you did and how it impacted your business.
Here are a few suggestions that I think would be a great way to improve your presence online:
1. Build a Website: If you have yet to actually build a website for your company, I suggest you do that right now! It doesn’t have to be as extravagant or full of Flash videos like some sites you see (Flash can actually hurt your rankings, so I would stay away from that at all costs). Building a simple WordPress site is a great option to consider.
2. Build a Company Blog: If you already have a website, have you put a blog on there? This is a small but great idea to keep your website fresh with new content. Google and other search engines love to see fresh new content on websites, and this will help to increase your rankings. Each blog post doesn’t need to be a novel, but if you write consistently it is going to make a big difference overall.
3. Write an ebook: You want to show that you are an authority figure in your industry. One great way to do this is to write an ebook. This is taking on the same kind of challenge Matt Cutts talks about with writing a novel. Write an ebook about a specific area that you are very knowledgeable about. Write a little bit a day and then start offering it on your website.
4. Optimize and Edit One Page a Day: Perhaps you have a pretty diverse website, with lots of different items and pages. Take one page a day and make sure that it has the proper Meta Tags and all correct information. Does your page talking about Chicken Pot Pie Recipes have that keyword in the meta title and description? How about your H1 tag? etc?
These are just a few suggestions, and if you have other ideas or questions please post them here. There are a lot of things that you can do for your own 30 day challenge, and maybe one thing you think about hasn’t been suggested before. I would love to hear feedback from all of you and see what ideas you come up with. Good luck, and let me know if I can be of any help to you!