Here at Boostability, we’re your friends that help you with tasks to improve your website’s rank. These tasks include keyword and website optimization, business profile development, link portfolio development, and many more. We’re here to help you learn the ins and outs of SEO. This includes learning factors such as on and off site SEO.
In the Most Common On Site Recommendations You Need to Understand, we discussed on site SEO to better understand what it is and the different ways to utilize it. While there are on site SEO recommendations, there are also off site tasks to consider as well. In this article, we will help paint a better picture of what off site SEO is, how it differs from on site SEO, and some off site SEO factors to better your SEO strategy.
What is Off Site SEO?
Off site SEO, also known as off-page SEO, are optimizations done on sites other than your own for the purpose of increasing your site’s search engine ranking. A lot of other resources may say that off site SEO is only based on link building. While off site does require link building, it is not the only effort taken outside of a website to improve SEO. Other optimizations that are done by off site SEO are by sharing content, review cultivation, influencer outreach, guest blogging and social media.
Difference Between On Site & Off Site SEO
Good SEO strategies take into account both on and off site SEO strategies for overall success. While they both help to improve your SEO strategy, there is a reason why they are different from each other. For on site optimization, as a business you have full control over this type of optimization. Off site focuses on optimizations done outside of your website, while on site SEO is focused all on what’s on and inside your website.
An example of off site optimization could be asking another business to share links. While you are sharing a link that is a part of your website, you’re not actually doing any optimizations on your business’ website. As a result, it is helping link back to your site to improve your off site SEO.
The best way to go about understanding the difference between the two is asking who’s in control of the optimization. If it’s your business, you’re most likely working on on site optimization. If you’re working with other colleagues or individuals outside of your business, you’re most likely working on off site optimization. It’s important to note that there are a few off site optimization tasks that your business can have full control over such as Google My Business. However, for the majority of off site tasks, you’re working with other individuals on optimizing this form of SEO.
Why is Off Site SEO Important?
Just like search engines, off site SEO finds it important to sort through credible sources in links. When there’s an article with lots of links, not all of them will be credible for your website. Depending on the resources it links to, it can either be good or bad. Off site SEO’s responsibility in link building gives links that have more value, more of the opportunity to be utilized. If you include links that are less credible and lead you down a pointless rabbit hole, there’s no reason they should deserve the #1 ranking spot. Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others.
Off Site SEO Related Tasks
Link building is one of the most integral parts of off site SEO. Even though Google suggests that content is the #1 ranking factor, link building is often preferred over the principle of providing quality and fresh content. However, content is still contributing a lot to your link building strategy. Links within an article can be equated as a vote or applause to your website and overall appreciation of your brand.
Link building should be focused more about quality than quantity. Having higher quality links, with content that supports your content, helps build the authority of your website. This doesn’t mean you should ignore links from newer or smaller brands and professionals. As long as the domains are good and relatable to your niche, you’re good to go.
Google My Business
Google My Business is a free business profile from Google that ranks in Google’s “snack pack” results that you see at the top of the search results for queries with local search intent. While it’s important for your small business to create a profile, that’s not the only step you should take. You should always optimize it by constantly keeping information updated. Having an optimized GMB profile will help your off site SEO efforts and rankings in the long run. Especially for local ratings, optimizing your GMB profile is the most critical component of your off-page SEO efforts.
On trusted third party sites, and even places such as your GMB profile, ratings are an important factor in off site SEO. The more positive reviews you receive, the more likely you are to rank higher. Negative reviews have the opposite effect, however there are ways to help reduce this effect. By responding to the negative review in a productive way, you’re able to help resolve the issue more. It also shows future clients, who browse reviews, how your business handles problems. Responding and keeping your reviews in order is a critical off site task that your business needs to understand.
One way to increase your off site SEO is through writing guest posts for another blog within your niche. Writing a piece of content and having it published on another blog holds your business in higher regards. It shows you have industry leadership and insight to share with others. In your guest post you should be fair and make giving actionable, fresh, and relevant info your first concern. Contribute and define your reason for contributing content. Having research and links that help build your article, will help support your guest post. While guest posting can only get your business so far, it can help build your off site SEO promotions.
While guest posts are one way to contribute to off site SEO, blog commenting is another similar way to do so. Commenting on blogs helps drive organic traffic to your website and SERP rankings. The best way to go about blog commenting is relating to the content. Give your insight on the topics and do so in a way that helps attract attention to your insights. When you add an opinion that leaves others wanting to know more about your opinion, it gives the opportunity to link back to your business. When individuals find different avenues they align with, it helps promote your business and be able to assist their needs. Being relevant, adding useful tips, and making an appearance in log comments help improve your off site SEO.
What does Boostability offer?
Off site SEO is one of many of our specialties. Boostability offers custom content creation to help create high-quality content and blogs that will keep a website fresh and at the top of the search rankings and keep potential customers interested. We also offer link portfolio development. We get the word out about your business by creating a diverse link portfolio to your website and place them in strategic locations all over the web. These links are on popular industry sites, news sites, blogs, articles, and more.
If you’re needing help with any of these tasks, Boostability is here to help! Visit our partner program to learn of more ways Boostability can help grow your businesses’ SEO together.