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The Ultimate Guide to White Label SEO

White labeling digital marketing products are one of the most popular trends of our time. It’s a solid way to make some big wins for your digital marketing agency and make waves with your customers. And out of that SEO is one of the most popular products to offer through a white label lens. And it’s popular because it works. SEO is needed no matter the business, the industry, the website, etc. It’s the nature of our digital world and how we find out information today.


This is meant to be a toolkit to help you learn why white label marketing and becoming a white label SEO reseller is a big win for your business. We’ll provide you with all the information you’d ever want to know about the challenges and benefits of white label SEO services, and much more.

What is White Label Marketing

Let’s first get down to the basics and answer the golden question. What is white label marketing? It means providing a marketing product, such as SEO, to another company to then resell to their customers. It’s a scalable, and cost effective way to add on a new product without hiring new staff, or buying new software in order to facilitate the needs of your customers. But there are so many more benefits beyond that.



Normally, a white labeled product is done with no recognition required by the original company. In a white label SEO sense, the work is done for the end client, on behalf of the reseller. Products, services, and touchpoints, even have reseller’s branding on it. Basically the first company does all the work, and the second company gets all the credit for a job well done.

White label services happen all the time. The model works well for both B2B and B2C products and services. From digital services like SEO and social media marketing to things like food and clothing items. The product is made by one company, then sold under another company’s brand. It’s mutually beneficial to both companies and encourages growth for both of them.



White label marketing really works because it benefits the end user. You get the expertise, knowledge, and experience of the white label provider who does one thing and does it really well. And that ultimately helps the reseller partner because they appear to be the expert. It builds up their brand and authority. And the customers themselves benefit because they get that expertise to help their website or the product is made by the experts who specialize in it.



This type of partnership is known as several different names that all mean relatively the same thing. It’s sometimes known as private labeling, white label reselling, and outsourcing marketing services.

What is White Label SEO?

White labeling is a very common practice in the business world. From services like SEO to clothing companies, to some of the generic named food we get at the grocery store. You find white labeled products everywhere. So, white label SEO is the combination of these two things: a white label product and SEO services from a reputable company. A white label product and SEO services from a reputable company. White label SEO providers partner with SEO resellers that then generate new leads or cross-sell and up-sell the SEO service to their existing clients in addition to their primary service or product offering. This is also referred to as private label SEO. All essentially mean the same thing.


How Is This Different From Reselling SEO?

Like mentioned earlier, there’s a few different names for this type of partnership. But really, what are the differences? White label SEO and SEO reseller services are fairly synonymous, but it describes a partnership more than anything else. Becoming a reseller essentially means you’re selling organic search engine optimization solutions to your clients without hiring in-house employees to provide that service.


white label seo partnership example



White Label SEO


As we mentioned above, a white label SEO agency provides the strategy, fulfillment, and deliverables on behalf of a company that is partnering with them as a reseller. The agency acts as a member of their partner’s company, therefore, they do not share their own branding and information. It’s delivered under their partner’s branding.


SEO Reseller


The SEO reseller is the other partner in this relationship and will act as a sales member and account manager for the SEO campaign. Most resellers have existing businesses of their own and usually operate within an industry that would complement or benefit from SEO. These can be paid media and social advertising agencies, website designers, website developers, and reputation management companies.


SEO would be an add-on service to their primary service or product that they can either cross-sell or up-sell to existing clients for additional value, or they can attract a new audience. This gives businesses several advantages. First off, it helps you reach more clients who want to grow their presence online beyond what you currently offer like PPC, social media management, or other digital marketing services.


It also gives you a new product to offer to your current clients. It means you get the expertise of an agency that specializes in SEO. They have the research, the strategy, the base, and the technology to service your clients at an affordable price. So all around, it helps build your own brand. Plus, it makes you look like a rock star to your clients for adding this in demand product that really helps them grow their business.


White label SEO allows for scalability in your business or agency. Scalability is the key to growth for any business. Growth without exceeding the overhead costs of bringing on a new product or service. Our white label SEO program will allow you to expand your product offerings without the costs of developing it from scratch. It is truly a turnkey solution that allows for immediate growth.


Our program includes full SEO campaigns and packages. They have a dedicated partner manager that tracks all your client campaigns and helps coordinate the strategy along with our own client services team who work under your brand. We have a white labeled dashboard where you can track and analyze the progress of all campaigns and see who is succeeding and who needs a little more attention. This type of partnership tends to yield a higher profit margin because there is a higher level of dedication to the success of the relationship.

What are the Benefits of Outsourcing SEO Services?

Search engine optimization establishes a solid foundation for your business to build on over time. In a time where having a digital presence is necessary now more than ever, outsourcing SEO services can be a huge helping hand in growing your business digital marketing strategy. Learning the benefits of outsourcing SEO helps provide unified and trustworthy services for your clients without threatening their satisfaction.


benefits of white label seo services



1. SEO Expertise

For a business starting out on a new SEO journey, the road ahead may seem difficult to reach or sometimes impossible to figure out. You don’t have to be alone on your journey. One of greatest benefits of white label SEO services is having professional assistance and guidance along the way. This means you don’t have to build your strategy alone in the dark.



White label SEO providers help add value to your business by making it stronger and more recognizable than it was before. Relying on outsourcing presents opportunities to balance your business responsibilities and strength. Discuss and bring up your goals, knowledge, vision, and insights about your business. You have the expertise of adding insight. From there, the provider can take that insight to help create an effective online presence for your business and clients. Who doesn’t love help from experienced professionals? Getting professional help from a white label SEO company could be the biggest benefit your business succeeds from.



2. Saves You Money

Over time, one of the main benefits is that outsourcing helps your business save money. When you implement a brand new strategy into your business plan, you want the best ROI. When considering if this is the right approach for you, think of the value and ways you could save money through doing so. One benefit of saving money by outsourcing is receiving productive professionals who work on your side. If you’re considering hiring on an in-house SEO position, consider that you will only receive one point of view and one main source of help. When you utilize a white label SEO program, you’re guaranteed of hiring multiple resources that are up-to-date and are constantly refining their skills. In this sense, you’re saving money on acquiring skills that other individuals might not have experience in.



Another benefit of saving money through this type of partnership is not having to buy the tools and software that are necessary for a data-driven SEO campaign. When your business is new to SEO, you could buy certain tools to help your team members learn SEO. However, doing this can waste time and money on other assigned tasks they might have. Most white label companies are up-to-date and equipped with the tools your business needs to succeed. Opting into this type of partnership can benefit your business by saving money on tools or training you wouldn’t need to buy if your partner already has it for you.



3. Staying Up-to-Date

SEO constantly changes over time. For example, there are features such as core web vitals, search engine crawling, and algorithms constantly being updated. While it’s already hard to run your own business, keeping yourself up-to-date with features you’re not completely familiar with can be a difficult task to undertake. When your business seeks help with SEO, you can rely on your white label SEO providers to be up-to-date and knowledgeable about these types of updates. They will know how to prepare, handle, and situate your business in the right position it needs to be in. This benefit can help improve the quality, efficiency, and overall value of your business overtime.



Take a look at all of the benefits of outsourcing SEO services and how it can help both your business and clients!

What are the Challenges of Outsourcing Your SEO?

While there are many benefits to outsourcing your SEO, we recognize there might be some challenges along the way as well because not every process is perfect.


challenges of white label seo services


1. Communication

Communication between the white label SEO provider and reseller should be placed high on the priority list. Without it, gaining trust and understanding from one another can be difficult. As a reseller, you don’t work in the same office as the SEO agency, so it’s important to have constant communication set up with them. If there is no constant communication on what is to be done for your business, conflicts could occur more frequently.



Having a good communication approach is one of the first steps your business could take to improve this challenge. One way to improve upon this is by having clear and set expectations put in place from the very beginning. This way you have expectations to look back on for reference. Another way to improve your communication approach is to schedule regular set meetings with your partner. This puts a habit of making sure that both parties are committed to a regular meeting. Even when everything is going well and there are no apparent problems, continue to communicate to make sure that success is on track. This improves the relationship between both partners.



With Boostability, communication is one of our main priorities. Through our free consultation, your business can talk to real individuals, not computers, on setting goals and expectations for your business’ SEO strategy. We make sure to keep you informed and know what is going on. It’s a part of our Boost method that the client comes first and we prioritize helping you succeed online.



2. Workflow Management

While you’re looking into whether or not using a white label SEO program is right for you, be sure to look into the types of programs that are offered to you. By this we mean every provider has its own way of operating and managing their strategies. SEO is a very detailed and organized process that should be recorded and coordinated in a proper way. Be sure to find a provider that meets your organization, process, and results needed for your business. Within SEO there is onsite and offsite work to take into account and it’s important to find a company that has experience in knowing what they’re doing. If you find an agency that misses the mark by one step, it could put your business strategy behind amongst your competitors.



3. Set Expectations

As we mentioned in communication, some businesses fail to set expectations for their business. Looking and agreeing to a white label partnership shouldn’t be a quick decision on your business’s part. Understanding what’s being talked about for your business helps paint a clear picture of what you’re getting into. While a white label SEO provider will set their conditions, it’s important that you do the same as a reseller. If there aren’t set expectations put into place, it could cause issues further down the road. These issues could be the way the strategy plays out, the pricing of what you agreed upon, or the conduct in which the relationship is held. Setting expectations for and about your business is critical in knowing what you’re getting into.



With Boostability, we invest in the best people to power your SEO campaigns and help go through your needs. We are affordable in onsite and off-site SEO tasks that work no matter your budget. We have great follow through and take the time to listen to your needs to ensure we meet them.

What Should You Look For in a White Label SEO Provider?

While every white label SEO program has their own set of specialized services and way of doing things, the process is fairly similar across the board. But there are different things you need to look for in a partnership in order to maximize its success.



1. Long-Term Strategy

You want to make sure that your SEO service provider does client campaigns on an individual and strategic basis. You want to know that they have a set strategy that they’ve been working on for a long time that will get results for your clients. You need to know they have the experience and not just great marketing to sell their product. Experienced SEO companies have teams of experts who monitor the algorithm news and changes that could end up impacting your clients. You want to make sure they can handle those search algorithm updates, and know how to make pivots in strategy in order to not be negatively impacted by them.



Ask for information about their SEO process, how they’ll handle your clients, what goes into every partnership, and documentation that shows they can handle the kinds of customers you service. (more on that in a minute)



2. Reliable Metrics and Reporting

On every type of service you ever receive in life, you want to make sure things are done correctly. And how do you do that? With documentation. You want to see the work performed, how much each item cost, and the results at the end of it. In the SEO world, that comes through a dashboard and tools that track the SEO tasks performed. You also want to take advantage of Google Analytics and Google Search Console to make sure that your website sees growth through the SEO work performed. Make sure any white label SEO provider brings a transparent reporting dashboard with it for all your client campaigns.



3. History of Success With Your Types of Clients

Case studies are a key aspect of any SEO partnership. You want to know that your provider has successfully gotten other clients in the same industry and niche as your client set to the first page of Google. You want to make sure they have a proven and successful method of doing SEO in general. Then ask for information and case studies about how their process applies to your particular clientele.



4. Sales Support

You want to make sure that your provider helps you with every step along the way. One of the biggest hurdles many face is finding people who are ready to implement SEO on their website. And once you find a qualified lead, how do you make sure you close the sale? Your partner should be able to help you know the sales process, then offer sales support to help you seal the deal. Sales support works as an extension of your sales team. If you need help explaining the SEO process, or just want an arm of your sales team still working under your brand, you just connect a potential client with the sales support team, who will then walk your contact through the process. They will explain the entire SEO process and the different packages and pricing models that you offer to your clients.



At Boostability, our SEO Sales experts quickly determine your client’s needs and provide a white-glove experience from start to finish during the sale. In fact, we have a documented 30% close rate! This process ensures a smooth transition from the sales call all the way through the start of a client’s campaign and beyond.



5. Dedicated Growth Manager

Perhaps one of the most important aspects to explore when deciding on which provider to partner with is to make sure you have a dedicated partner growth manager and someone to contact regularly when you want to talk about your clients and their campaigns. These are your main points of contact, and you want to make sure they understand your business, your clients, and your industry, inside and out. Also, get to know your growth manager before even signing the contract to make sure it’s a good personality fit!

What Exactly is Included in White Label SEO Program?

The answer depends because it differs for each program, but essentially, it’s the same at its core. The reseller gets a solid SEO campaign from professionals that do this type of work each and every day for hundreds or even thousands of campaigns. These SEO tasks can include:

challenges of white label seo services

– SEO audits

– On-site optimizations

– Content optimizations

– Blog writing

– Link Building

White label local SEO

– Keyword research

– Metadata improvements

– Analytical tools

– Reporting



For those that partner with Boostability, your customers will get the full backing of our team. This means that a dedicated partner manager will help track all your client campaigns and help coordinate the strategy along with our own client services team, all of which work under your brand. Data, dashboards, and information on how every single client campaign works will be available to you, but all under your own branding, not Boostability branding.



In addition to this, our partners will receive marketing support from Boostability to help sell SEO services. Whether you have a potential customer that’s on the fence about committing to an SEO campaign or need help explaining the SEO process, our Sales Support team will be there to help you close the deal. The best part? You earn 50% or more of the revenue generated without any of that overhead cost.

Speak with the Partnership Success Team at Boostability!

Our white label SEO program means a partner can build their branding as SEO experts and providers for their small business clients, while we do the hard work. BUT that doesn’t mean we’re just the workhorse. We work closely with all of our partners to make sure they understand their client campaigns. It means we provide for these needs as though we were a member of their own team. Our program encourages partners to establish themselves as the SEO authority and back it up with hard work and success for the clients.



Bottomline, white label SEO is taking the expert Boostability SEO product and using it as your own product. And we’ve perfected the product for our partners who want to add a valuable product, with a high revenue return, that can help their small business customers succeed in their online presence and business strategy.



We know the value of SEO for small businesses. As do all of our partners. That’s why they sign up with us. They know that SEO is an incredibly high-value product for their customers and small businesses everywhere around the world. SEO gets them found in an era where we no longer walk down the street to find what we need. We go online. So not only does SEO provide this value, it also becomes a very desirable product to offer.



Learn more about what it means to become a partner with the leading white label SEO agency! We can get you selling in less than a week. Speak with a Partner Success Team member for details!

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