White label link building is all about outsourcing SEO efforts. You’re essentially hiring experts to do the heavy lifting while you reap the benefits. It’s a smart move, especially if you’re juggling multiple aspects of your business. What’s more, it’s not just about improving your search engine rankings. It’s also about building strong, meaningful relationships with other businesses in your industry. 


As you steer your business toward the efficient strategy of white label link building, it’s pertinent to mention Ahrefs. This powerful SEO tool provides a wealth of data to aid your efforts. It helps you keep track of your backlinks, evaluate competitor strategies, and discover lucrative opportunities. However, like any tool, it has its pros and cons.


Ahrefs stands out as an efficient and comprehensive SEO resource. Its various positives include:

  • Extensive Data Coverage: Ahrefs boasts arguably the world’s largest index of live backlinks. You can easily check your site’s backlinks and study those of your competitors.
  • Competitor Analysis: This platform allows you to understand your competitor’s SEO strategy. You can identify their best-performing content and target the same opportunities.
  • Keyword Research: Ahrefs’ Keyword Explorer is a top-notch tool that provides detailed keyword insights. You can gather data on keyword volume, difficulty, and click patterns.

However, remember no tool is flawless, so let’s consider the cons.


While Ahrefs is an excellent resource, there are some limitations you should take into account:

  • Price: Ahrefs comes at a relatively high cost, which can be a barrier for smaller businesses or startups.
  • Learning Curve: Despite its comprehensive nature, Ahrefs can be complex for beginners. It requires a certain amount of time to understand and use the tool efficiently.
  • No Social Media Metrics: Although Ahrefs excels in SEO data, it lacks social media analytics. Given the increasing prominence of social platforms in digital marketing, this is a noticeable miss.


Another tool that deserves your attention is SEMrush, which, like Ahrefs, is a widely recognized tool in the digital marketing world. Here are some of its pros and cons to give you a clearer understanding of what it offers.


SEMrush provides broad SEO functionality, perhaps even better than some of its competition. It is not merely a backlink tracking utility; it encompasses an array of SEO features. Here’s what you can look forward to:

  • Keyword Research: With SEMrush, you’ll have access to extensive keyword data. This goes beyond merely telling you what keywords perform well; it also includes emerging trends, the difficulty of ranking for those keywords, and how you stack up to your competition.
  • Technical SEO Audit: If there’s ever an issue with your website, SEMrush will bring it to your attention. Its auditing tool is well-equipped to handle a comprehensive range of technical issues, ensuring that your site is in peak shape for those all-important search engine spiders.
  • Competitor Analysis: You’ll have the ability to spy on your competition, seeing what keywords they rank for and where their backlinks are coming from. This can give you the inside scoop on their strategy and how to counter it.


However, it’s important to mention that, like any other tool, SEMrush has its cons. They might not be deal breakers, but it’s still critical to be aware of them before getting on board.

  • Complex User Interface (UI): SEMrush comes loaded with features, but it can be a bit too much for beginners. Its complex UI can be overwhelming, and it may take some time to get used to.
  • No Free Version: While SEMrush does offer a limited free trial, there isn’t a free version. This could hinder startups or small businesses with limited budgets from leveraging its vast array of features and data.
  • Slow Update Frequency: Compared to some of its competitors, SEMrush might take longer to update keyword rankings and other statistics, which can delay your strategy adjustment.

Despite its drawbacks, SEMrush is a strong contender in the market. Partnered with expert backlink services, this tool can help elevate white label link building to new heights.


Recognized as one of the significant players in the SEO software market, Moz offers a comprehensive toolset to aid in your digital marketing efforts. While no tool is perfect, understanding Moz’s strengths and weaknesses can help maximize its benefits.


Moz boasts an array of features designed to enhance your SEO efforts. Its Link Explorer function is particularly noteworthy for backlink tracking due to its vast and frequently updated database.

  • User-Friendly: Moz’s intuitive interface makes it relatively friendly for users, even with minimal SEO exposure. It’s a fit for beginners and experts alike.
  • Keyword Research: With Keyword Explorer, Moz takes the guesswork out of your SEO by providing effective keyword suggestions and performance predictions.
  • SEO Resources: Moz’s rich SEO learning resources are a noteworthy asset. They bolster not just your technical skills but your understanding of the ever-evolving field of SEO as well.
  • Localized SEO Tracking: The tool also offers localized SEO tracking, making it a useful resource for businesses focusing on local search rankings.


Just as with any SEO tool, Moz is not without its flaws.

  • Limited Database: While the database is vast, it doesn’t match the comprehensive data pool of link building available with Ahrefs and SEMrush.
  • Price: Moz’s higher costs compared to competitors could create a barrier for those working with smaller marketing budgets.
  • Infrequent Updates: Concerns about more infrequent updates could lead to less up-to-date insights compared to real-time data provided by other SEO tools.


Highly recognized for its exclusive focus on backlinks, Majestic offers data-driven insights, allowing you to make informed decisions for your SEO strategies.


  • Backlink Checker: Majestic shines for its market-leading Backlink Checker, which is one of the most comprehensive on the market.
  • Frequent Updates: Unlike Moz, Majestic offers frequent updates, sometimes multiple times a day, keeping you up-to-date with recent changes to your backlink profile.
  • Link Analysis: Comprehensive link analysis provides insights into link profiles, link quality, and identifying harmful links.
  • Measure Success: The unique Topical Trust Flow feature measures the influence of URLs and websites in about one thousand categories, focusing on the quality and relevance of backlinks.


  • Steep Learning Curve: Due to its advanced features and data, Majestic can be overwhelming for beginners. It requires time and effort to learn how to navigate and make use of all its features effectively.
  • Price: While Majestic offers a free version with limited data, its paid plans can be quite expensive for beginner or small businesses. This may not be a feasible option for those on a tight budget.
  • Limited SEO Tools: While Majestic stands out with backlink data, its focus can be a disadvantage. If you’re after an all-rounder SEO tool, you might find Majestic lacking in other areas like keyword research and position tracking.

Overall, if you are looking for an in-depth analysis of your backlink profile and have the resources to invest in an advanced tool, Majestic is definitely worth considering. However, if you are just starting out or on a budget, it may be better to explore other SEO tools that offer more affordable pricing and a wider range of integrations. Ultimately, the right tool for you will depend on your specific needs and goals for your website’s SEO strategy. 


With its robust outreach capability and intuitive design, Pitchbox has made a significant impact on the SEO community.


Here are a few elements in which Pitchbox excels.

  • Scalability: Whether you’re a small local business or a larger enterprise, Pitchbox seamlessly scales to meet your outreach needs. 
  • Customizable: Pitchbox stands out with its ability to customize emails and follow-ups efficiently. You’re able to craft impactful, personalized outreach campaigns that elicit greater responses. 
  • Automation: Time-consuming tasks like finding contact info or sending follow-ups are automated within the platform. This not only saves you time but also ensures you never miss key outreach opportunities.
  • Analysis: The tool offers a comprehensive analysis of each outreach campaign, helping you fine-tune your link-building strategies in real time.


As with all tools, Pitchbox isn’t without its shortcomings.

  • Price: One common theme among feedback for Pitchbox is its high pricing. Compared to alternatives in the market, Pitchbox comes at a steep price, especially for smaller businesses or startups that may be on a tighter budget.
  • Learning Curve: While powerful, new users might struggle with Pitchbox’s learning curve. However, with time and a bit of practice, many find it becomes more intuitive.
  • Limited Keyword Research: Unlike Moz and Ahrefs, Pitchbox doesn’t contain extensive keyword research tools. It’s primarily an outreach tool and doesn’t delve into the broader SEO toolkit in the same depth as competitors.

By understanding the strengths and weaknesses of Pitchbox, you can better gauge whether this tool fits into your link-building strategy. Keep exploring further quality tools in the market to ensure you’re fully leveraging the potential of white label link-building in your digital marketing practices.


In navigating the intricate landscape of white label link building, selecting the right tools is paramount to crafting a successful strategy. Each tool, whether it’s Ahrefs, SEMrush, Moz, Majestic, or Pitchbox, brings unique strengths and potential drawbacks to the table. It’s through understanding these nuances that one can make an informed decision aligning with their specific marketing goals and budget constraints. The key is not to rely solely on one tool but to deploy a blend that complements your strategy’s multifaceted nature. Remember, the effectiveness of your link-building efforts hinges not only on the tools you choose but also on how adeptly you wield them to forge meaningful connections, optimize your online presence, and outmaneuver your competition. To learn more about white label link building, consider Boostability’s white label SEO services.



Kristine is the Director of Marketing at Boostability. She brings a decade's worth of communications strategy work to the company. Kristine has a Masters Degree in Leadership and Communications from Gonzaga University and graduated from BYU with her undergrad in Broadcast Journalism. She's worked in television news, public relations, communications strategy, and marketing for over 10 years. In addition to being a part of the marketing team, Kristine enjoys traveling, sports, and all things nerdy.