Latest SEO Articles

Google Releases October 2022 Spam Update

By Ainsley Merrill / October 19, 2022

On October 19th, 2022, Google announced the roll out of the October 2022 Spam Update. Learn more about it here!

Black Friday Ecommerce Tips: 11 Ways to Compete Online During the Holidays

By Kyle Southwick / October 18, 2022

Want to improve your online visibility for the holidays? 11 Black Friday ecommerce tips you can use to boost your strategy today!

The Argument For Targeting Zero Search Volume Keywords

By Kyle Southwick / October 12, 2022

This article will explain how zero search volume keywords work and why they’re so important for your marketing strategy.

September 2022 SEO Update

By Kristine Pratt / October 11, 2022

Wanting to know the latest SEO news that happened in the month of September? Learn more about all of the SEO updates that happened!

Keyword Difficulty: What Is It and How Do You Measure It?

By Ainsley Merrill / October 6, 2022

Keyword difficulty is one of the most underutilized metrics when it comes to keyword research and SEO. It’s the golden nugget at the bottom of…

What Page of Google Am I On? Tools to Check Your Keyword Rankings

By Kyle Southwick / October 4, 2022

As a business owner or marketer, you may often wonder “what page of Google am I on?”. It’s important to understand where your website falls…

5 Reasons Why Small Businesses Should Invest in Content Marketing

By Alister Esam / September 28, 2022

Looking for ways to boost your visibility and conversions? 5 reasons why small businesses should invest in content marketing.

How to Use Google and SEO to Improve Your Ecommerce Website

By Ainsley Merrill / September 26, 2022

This article was first published on September 1st, 2020, it was last updated September 2022. The best ecommerce SEO strategy would include some very traditional…

Anchor Text SEO: What it is, why it matters and how to use it

By Kyle Southwick / September 22, 2022

When people think about SEO, they usually focus on content, technical fixes, and link building. But one element that’s often overlooked – and increasingly important…

Google Releases September 2022 Product Reviews Update

By Ainsley Merrill / September 21, 2022

On September 20th, 2022, Google announced that they have released the September 2022 product reviews update for English-language product reviews. This is the fifth version…

How to Create New Revenue Streams For Your Business

By Kyle Southwick / September 20, 2022

Many, if not all businesses, need to quickly react to the ever-changing world we live in. Consumers change, and it’s important for your business to…

9 Crucial SEO KPIs to Track the Success of Your Digital Marketing Efforts

By Richard Conn / September 19, 2022

You may have heard that success, much like beauty, is in the eye of the beholder.  But wouldn’t it be better to see that your…

How the Boostability Partner Program Works

By Paul Boucher / September 15, 2022

This article was originally published in June 2020. It has been updated to reflect additional information. Every day, we come to work with one goal…

Amazon SEO vs Google SEO: 4 Key Differences You Should Know

By Omar Deryan / September 14, 2022

Want to rise through Amazon and Google search results? Learn how to utilize two of the world’s largest search engines to boost your rankings.

Google Announces September 2022 Core Algorithm Update

By Ainsley Merrill / September 13, 2022

On September 12th, 2022, Google announced a Core Algorithm Update. This update will roll out for the next two weeks. This core update is already…

Google My Business Checklist: 10 Things to Keep Updated

By Kyle Southwick / September 12, 2022

When customers search on Google, they can gain more information about local businesses from the Knowledge Panel or within the Local Map Pack. These areas…

August 2022 SEO Update

By Kristine Pratt / September 8, 2022

As the end to summer begins to approach, Google is ramping up its changes, clarifications, announcements, and updates to start off the fall with a…

How to Start Conversations about SEO

By Brett Jamison / August 31, 2022

This article was first published on March 2nd, 2020, and was last updated August 2022. Starting a conversation with any stranger is a tough task.…

Google Rolling Out Helpful Content Update

By Ainsley Merrill / August 30, 2022

Google has recently started to roll out a new helpful content algorithm update. Google is rolling out this content update in an effort to help…

User Experience and SEO: What You Should Know

By Kyle Southwick / August 29, 2022

This article was originally published in April 2022 but was updated on August 25th, 2022. Google considers many factors when ranking sites, such as link…