The end goal of local optimization is to capture today’s consumer, who is increasingly likely to be carrying — and searching — for what he or she wants and needs while on the go. In order to remain competitive in today’s world, you need to be as visible as possible in your local market.
That means you want to try to pop up in any “near me” or zip code search for your services or product. The more effortless you make it for potential customers to find you, the more likely you’ll capture some of that need-driven foot traffic (and the dollars that come with it).
Don’t miss our other How-To articles about optimizing your social accounts on:
There are a lot of different social media platforms out there, but many of them fail to develop a long-term following after a short while. You ultimately have to choose which platforms get the most of your limited time — but Twitter is one site you shouldn’t ignore.
Why Twitter Optimization Is Worth The Effort
Twitter may not be the most popular social media site at any given moment, but the ease of hashtagging a message out to the world keeps it a relatively reliable platform.
Plus, it’s been around long enough that it appeals to a broad variety of age groups among your potential customers. Millennials between the age of 18-29 make up 40% of Twitter’s users. However, a healthy 27% of users are aged 30-49 and 19% are 50-64 years of age. When you optimize for Twitter, you get to borrow its ability to bridge the generation gap among your potential customers!
How do you optimize your Twitter account? Read on! We’re happy to show you. It’s a relatively simple process compared to a lot of sites.
Amp Up Your Bio
Twitter works a little differently in Google than most sites. Google doesn’t pull up your Twitter bio’s meta description. Instead, it pulls up a recent tweet along with your username, profile and the number of followers you have.
You optimize by thinking in terms of what a customer’s search would include:
- Check your Twitter bio and make sure it is complete, including name, address, and contact info. Include links to your site and your blog. This helps with Google’s rankings by making your site more trustworthy.
- Clean up your images. A clean, crisp background and profile picture is naturally more attractive than something cluttered and fuzzy.
- Include the keywords you want to optimize for in your name, username, and profile. Be clear, be creative, be interesting, and be informative! Since you only get 160 characters, make them count!
- Change the keywords up from time to time to reflect your current strategy. Remember: there’s never anything on social that’s “one and done.”
Tweet Often And Better
Tweet regularly. Aim for catchy, interesting, and brand-relevant tweets that you hope will pick up steam on their own. Retweets help boost your SERPs.
- To capture the most interest, tweet during the most popular times of the day. For Twitter, the optimum time to post is Monday through Thursday from 1 PM – 3 PM. The worst times to Tweet, conversely are any day after 8 PM except Friday. On Friday, interest drops in tweets after 3 PM.
- Use hashtags in your tweets. This helps capture the attention of anyone following those particular terms. If there’s a hashtag or two out there trending and they’re relevant to your brand, you can join in. If not, try to throw out short, catchy hashtags that can generate their own interest. For example, if you run an Italian restaurant, something like #meatballmonday can help promote your lunch special.
- Encourage retweets. Get your followers excited about your brand and your message! Offer contests, promotions, or find a playful way to get your tweets retweeted. Google notices when a tweet gets picked up for sharing — and that pumps up your rankings.
List Yourself On Twitter Directories
This is an underused tool in the SEO toolbox. A lot of business owners aren’t even aware that directories exist, so you’ll be ahead of the game if you take this step!
Twitter directories are sort of like digital “Who’s Who” and “What’s What.” It’s an index that lets real people — not bots — find you based on keywords and interest. Try TwitterCounter and Twiends to start. Both are free and offer services that will help you understand how your Twitter strategy is working.
A Few Final Thoughts
As of January 2018, Twitter had 330 million active monthly users — 80% of whom are mobile. Your time and effort spent toward increasing your visibility through local search marketing on Twitter won’t be wasted.
However, as you start tweeting, it’s important not to lose sight of the most critical part of your business. Yes, you want to rise up higher on Google’s local searches. However, you need to build your content one tweet at a time with your customers in mind — not Google. If you do that, the results you’ll see will be organic and better for your business in the long run.