Mike Marsh
The SEO of FAQ Pages
Business websites have very similar structures. You often see product pages, CTAs, About US pages, and FAQs. These all serve their own purpose and have their own importance to a website structure but one that…
Website Accessibility and How it Plays a Key Factor in SEO
Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business, we often hear questions surrounding what you actually have to do to your website to…
What is DuckDuckGo and Do I Need to Have an SEO Strategy for it?
DuckDuckGo is an internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. With today’s privacy focussed landscape it was only a matter of time until a service…
Google Search Update | August 10th Glitch
Google updates their algorithm hundreds of times each year with only a few being big enough to be named or even announced by Google themselves. When we in the search realm see major shifts in…
How Content Clusters Can Help Your SEO and Bring in More Traffic
Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King” essay emphasizing that, that is where the money would be made. Google, and SEO in turn, has since adopted the saying…
Does Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little.…
New Google Image Search Feature: Fact Check
Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing…
How COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Google’s own COVID-19 resource portal…
How to Best Utilize “Near Me” Searches
Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part…
A COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small…
Websites With Ranking Snippets Are Only Featured on Page One
When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the top ten results of the SERP (search engine results page). Getting…
What is BERT—Do I Need to Change My SEO Strategy?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core…
How Amazon Is Changing the Search Engine Game
Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When they make changes in the market, many other businesses feel…
What are Longtail Keywords?
Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover…
Title Tags and Meta Descriptions: A Beginner’s Guide
This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in…
Is Your Link Building Strategy Dead?
Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a…
What You Missed at MozCon 2019 | Day 3
The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As someone who works as the latter, the insights gained and…
What You Missed at MozCon 2019 | Day 2
Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the…
What You Missed at MozCon 2019 | Day 1
If you didn’t have the chance to attend MozCon 2019 in Seattle, then you missed out on a wealth of knowledge. The conference covered every aspect of digital marketing with never a dull moment. I’m…
All the Major Google Algorithm Updates and How They Impact Your Business
Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular basis. Why? Because a Google algorithm update can drastically affect…