Posts by Mike Marsh
SEO Insights: Boostability at the Pleasant Grove Chamber of Commerce
In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how to implement them into their business marketing strategy. “We want[ed]…
Read MoreHow To Effectively Use Google PageSpeed Insights
Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run — and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around while it loads. Frankly, most people won’t stick around. Almost…
Read More6 Steps To Improve Your SEO Reports
Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your campaign to make sure it is progressing the way that you want and helping instead of hindering. It’s also the only way to justify the ongoing expense to your superiors.…
Read MoreHow Can I Get My Business to Show Up in Local Search Results?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. Before local search developed, small and local businesses had an extremely tough time trying to outrank major brands. As most small businesses work with limited marketing…
Read MoreSEO Keyword Best Practices
Keywords are one of the most critical aspects of on-page SEO. Without them, users are unable to find your content through online searches. This means they may arrive at the sites of your competitors without ever learning about your business. As Google updates its algorithm to better help users find quality information, keyword best practices…
Read MoreWhy Link Building Still Matters in SEO
Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than good and asked marketers to avoid it in general. Link…
Read MoreWhy Do I Need SEO?
This article was first published on Sep 7, 2016, and last updated in March 2020. If you’re looking to grow your business’ online search presence, there is no easier, cheaper, or more effective solution than search engine optimization (SEO). When a consumer is looking for something, be that a product, advice, video, content, or your…
Read MoreWhat Is Google’s Knowledge Graph?
What’s the first thing you think of when you hear the term search engine? While some minds might default to Yahoo and others to Bing, most people immediately conjure up that famous six-lettered word: Google. That’s right. Over the past decade and a half, Google has grown to become one of the most expansive, recognized…
Read MoreKey SEO Buzzwords You Need to Understand
This article was first published on Aug 30, 2015, and last updated in February 2020. Over the years, I’ve noticed people’s expression when I tell them I write web content for an SEO company. Maybe two out of every ten people know what I am talking about; most just nod their head and smile. They…
Read MoreWhy Am I Ranking Differently On Google, Bing, and Yahoo?
The face of business has changed radically over the past several years. Perhaps the most important driving force behind that change is the advent and proliferation of the internet. The internet has turned so many industries, business practices and methods of attracting customers on their side, making business owners everywhere reevaluate their strategies. It is…
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